The Newspaper Society has called on the regional press to evolve to keep pace with the changing needs of advertisers.Speaking at the Newspaper Society’s annual advertising conference, Tim Bowdler, chief executive of Johnston Press, said: “In an ever-more competitive landscape it is vital that regional newspapers evolve to meet the changing needs of our advertisers… Continue reading Regional Press Must Evolve To Keep Pace With Advertisers
Viacom is launching an initiative that will see its outdoor unit and entertainment brands come together to offer advertisers new cross-media opportunities.The ‘Touchpoint’ initiative will see Viacom Outdoor and Viacom Brand Solutions join forces to present clients with combined advertising opportunities across the entire Viacom portfolio of entertainment products.As part of the initiative Viacom will… Continue reading Viacom Units Link For Cross-Media Sell
The Digital Radio Development Bureau (DRDB) has appointed Nelson Bostock Communications to help drive awareness and generate sales of digital radio units in the key pre-Christmas period.The PR consultancy will work alongside DRDB’s in-house team to generate a consumer campaign highlighting the generic benefits of digital radio. It will also work with manufacturers to launch… Continue reading DRDB Appoints New Agency For Pre-Christmas Push
Sky Active has formed a partnership with Press Red to begin technical trials for online interactive television ads on the Sky digital platform.The trials are integrating Press Red’s Black Box Designer, which is intended to help facilitate the creation of interactive adverts, into Sky’s interactive broadcast systems.Toby Ireland, commercial director at Sky Interactive, comments: “We… Continue reading Sky Gets Interactive With Press Red
The business community is yet to be inspired by high-speed internet connections with the result that UK companies account for just 30% of ADSL services, according to a new report from Oftel. The telecoms regulator also found that under one in ten SMEs have taken up broadband. This is partly due to the fact that… Continue reading UK Companies Remain Cool On Broadband
The business to business (B2B) information technology publishing sector saw advertising page volumes decline by 24.1% during August, according to the latest figures from United Business Media (UBM). UBM’s US publishing division, CMP Media, saw its own ad volumes decline by 10.3% in the month, buoyed by an increase in share of the market from… Continue reading Technology Advertising Remains Very Weak, Says UBM
US radio will grow 5% to 6% in 2002 predicts Gary Fries, president and chief executive officer of the US Radio Advertising Bureau (RAB). He described the radio sector as ‘good, stable and strong’ and urged the industry to captilise on current revenue growth. In July total revenues rose by 9% year on year, with… Continue reading US Radio Revenue Shoots Up 9% In July
Until now, advertisers have been reluctant to exploit the medium of interactive television but a new paper from Billetts, the advertising and marketing consultancy, puts the onus on the broadcasting industry to change the status quo. The report acknowledges that television in the UK is experiencing seismic changes and digital technology has given viewers access… Continue reading Jury Still Out On Interactive Advertising
Internet spending in the US is set to increase by an average of more than 25% this year, according to a new report from eMarketer. Average online expenditure fell last year but in its latest report, Retail Industry Online, eMarketer estimates that US internet users will increase their annual spending from an average of $866… Continue reading US Online Buyers To Increase Spending
Four UK radio operators have released trading figures this week, with revenues showing that conditions remain pretty tough, with no obvious, strong upturn visible at present. Capital Radio this morning said that revenues were down 2% in the year to September, whilst the six month period showed a growth of 2% (see Capital Radio Sees… Continue reading UK Radio Trading Figures Comparisons
