Condé Nast’s men’s lifestyle magazine GQ has announced the appointment of a number of high profile editorial staff in a bid to boost its image.Robert Yates, assistant editor of The Observer, will be GQ‘s new literary editor and high profile novelist, Will Self, has been signed up to write a regular column about his impending… Continue reading GQ Adds Weight To Editorial With New Additions
The BBC has announced that its new digital terrestrial TV platform, Freeview, will launch on 30 October with an extra four new television channels and five new radio stations.In addition to the 28 channels already confirmed (see BBC And BSkyB Name Free-To-Air DTT Service), the platform, which replaces the now defunct ITV Digital, will feature… Continue reading Freeview Digital Service Will Launch This Month
AOL Time Warner chairman, Steve Case has vowed to become more involved in the running of the corporation as it looks to emerge from a difficult year.There had been widespread speculation that the falling share price, allegations of accounting malpractice and the slowing growth of the America Online internet unit had made Case’s position untenable.However,… Continue reading AOL Chief To Take More Active Role
GWR’s sales house Opus and Starcom Motive have secured Cointreau as the six-figure sponsor of Classic FM.The deal includes includes on-air sponsorship, sponsorship of the Classic FM Live Concert, a classicfm.com online promotion and CD sponsorship of Classic FM magazine.The on-air sponsorship will run from 9 October until January 2003 around Fantasy Evening Concerts on… Continue reading Opus Secures Cointreau Sponsorship Of Classic FM
Supermarket media contractor, The Media Vehicle, has secured Evian as the first client to use its new trolley advertising panels.The panels, which have been fitted to 250,000 shopping trolleys in 400 Tesco stores around the country, have a flip effect allowing two ads to appear on the same poster. Evian plans to use the format… Continue reading Media Vehicle Secures Client For New Trolley Ads
Lycos is extending its existing multi-layer partnership with digital marketing group, Messagizer.The deal, which includes Lycos UK and its German subsidiary, will see Messagizer’s sales division work alongside the Lycos sales team to cross-sell advertising through newsletters and emails. Messagizer will also be responsible for the distribution of Lycos’ monthly customer communications.Commenting on the deal,… Continue reading Lycos Renews Messagizer Partnership
Digital sports company, Rivals Digital Media (RDM), has formed a marketing partnership with Virgin Megastores to promote the music chain’s new website.Virgin will be targeting Rivals’ user base across its network of sports channels using emails and site banners to increase awareness of its own website. The music chain will also have promotional space in… Continue reading Rivals Teams Up With Virgin Megastores For Football News
Recent political and economic events have conspired to create an air of uncertainty in the media and advertising industries according to Lauren Rich Fine, a media analyst at Merrill Lynch. She says that negative earnings announcements, volatile share prices, confusing economic forecasts and the ongoing threat of war are resulting in advertisers becoming ever more… Continue reading Insight Analysis: Media Healthcheck – September 2002
UK consumer magazines’ share of total advertising spend is set to increase over the next 12 years according to the Long Term Advertising Expenditure Forecast from the Advertising Association, to be released this week. According to a report from the PPA, the AA figures predict that consumer mags’ share of adspend will rise from 6.1%… Continue reading UK Consumer Mags To See Rising Share Of Adspend In Long-Term
BSkyB will be able to secure the rights to Premiership football for a significantly reduced amount when the current deal comes up for renewal. That is the conclusion of a study from business information providers Sportcal out this week. The report predicts that Rupert Murdoch’s satellite broadcaster will be the only bidder for live matches… Continue reading BSkyB Is The Only Winner In Football Recession
