It’s certainly no secret that the ongoing advertising downturn is forcing brand owners to experiment with less traditional types of media, and much has been written about the growth of niche markets at the expense of the fragmenting TV industry. However, until now, the increasing popularity of one fledgling sector – supermarket media – has… Continue reading Feature: It Pays To Shop Around
Last week the BBC finally got the go-ahead to launch its new digital youth-entertainment channel, BBC3. The commercial sector has welcomed the stringent conditions that will be imposed on the channel and is calling for them to be enforced by proposed single communications regulator, Ofcom. Ian Twinn, ISBA’s director of public affairs, explains…It was no… Continue reading NewsLine Column: Ofcom’s Role In Limiting The Damage Of BBC3
The ITC has released its cable TV statistics for the second quarter of 2002, showing that the total number of cable TV subscriptions has fallen by 5.5% year on year to 3.44 million, down from 3.64 million in the same period the previous year.During the first quarter of 2002, 74,000 consumers cancelled subscriptions to cable… Continue reading ITC Cable Statistics Show Continued Decline
Premium brands should invest more in advertising during a recession rather than cut their marketing budgets, according to new research carried out for the Economics Committee of the Advertising Association.The ‘True Cost of Cutting Adspend’ study, which looks at leading grocery brands in three recessions during 1970 and 2001, shows that the most successful brands… Continue reading Top Brands Should Up Ad-Spend To Counteract Recession
Strong consumer magazine sales at Emap have helped offset weaker trading in the radio market in the last six months, the group reported in a trading statement this morning. This is in line with earlier indications reported on MediaTelINSIGHT.Total revenues at Emap will rise by 5% in the six months to 30 September (2% on… Continue reading Emap Remains Resilient in Tough Markets
70% of mobile phone users find text message advertising too intrusive, according to a new survey from BMRB.The latest round of ‘bytesize’ research shows that 36% of mobile phone users remember receiving an SMS ad from their mobile phone operator in the preceding four weeks. Of these, around 13% claim to have received text message… Continue reading 70% of Mobile Phone Users Find SMS Ads Intrusive
Sky is to re-launch its monthly magazine for Sky digital customers, re-naming the title Sky The Magazine.The re-vamped title, which is published by John Brown Citrus, will launch at the end of this month. The magazine aims to compete with newsstand titles and will contain more features and editorial. It will also feature comprehensive television… Continue reading Sky Relaunches Customer Magazine
Chief executive of Trinity Mirror, Philip Graf, has announced his decision to leave the company next summer.Graf was appointed chief executive of Trinity Mirror in September 1999 and has been influential in reorganising and developing the company following the merger of Trinity plc and Mirror Group plc.Commenting on his decision, Graf said: “After ten years… Continue reading Graf To Step Down As Chief Executive Of Trinity Mirror
Cinema admissions for August 2002 totalled 15.9 million, down 2.2 million on the same period the previous year, according to the latest figures from the Cinema Advertising Association (CAA).Despite this seasonal dip, August was a summer of sequels and the January to August 2002 period was up 16% year-on-year. Men In Black 2 took £4.8m… Continue reading August Cinema Admissions Out In The Cold
Dawn Airey is to leave Channel Five at the end of this week and will not serve the year’s notice specified in her contract.Her swift departure could be seen as inevitable given the conflict of interest between Channel Five and Sky, and some are speculating that the amicable nature of the split suggests the channel’s… Continue reading Airey To Leave Channel Five Sooner Than Expected
