Dawn Airey, chief executive of Channel 5, claims that ITV is loosing audiences because it is too “bland”.In an interview in today’s Times, Airey, who is being tipped as the candidate most likely to take over from David Liddiment as ITV’s director of channels, says that more new drama and high-profile entertainment hits are needed… Continue reading Airey Criticises ITV For Being Too Bland
First half US advertising revenue came in pretty much flat, according to new figures from CMR, suggesting that, at the moment, a solid rebound seems far from likely this year. CMR’s data shows that overall spend dropped by 0.2% in H1 2002, to $53.7 billion, as against a particularly weak H1 2001. This flat performance… Continue reading US First Half Adspend Comes In Flat, According To CMR
Brands have been relatively slow to catch onto the potential of interactive TV advertising, but the increasing uptake of digital TV and the success of Big Brother is turning brands on to the potential of the medium. Doug Stoddart, director of interactive solutions consultancy, Purple Lizard, explains…The opportunity for TV advertising to evolve from a… Continue reading NewsLine Column: Lowering the Veil On Interactive TV Advertising
A new report from Forrester Research reveals that while the growth in internet usage is slowing, there are now more regular online shoppers. The internet penetration rate in Europe rose from 43% in the final quarter of 2001 to 46% in the second quarter this year. However, although the number of new internet users appears… Continue reading Europeans Revel In Online Shopping Experience
Chairman of the Joint Scrutiny Committee, Lord Puttnam, has urged the Government to recognise that the long-term future of the BBC lies “most securely” within Ofcom.Delivering the annual Worldview lecture at this year’s Guardian Edinburgh International TV Festival, Puttnam warned of the dangers of the BBC abusing its position of “tremendous power” and called on… Continue reading GEITF 2002: Puttnam Calls For BBC To Come Under Ofcom
Newspaper advertising expenditures for the second quarter of 2002 reached $10.9 billion, down 1.8% year on year, according to preliminary estimates from the Newspaper Association of America (NAA). Retail advertising spending was flat in the quarter, off just 0.1% to $5.3 billion. National was down 1.7% to $1.8 billion and classified slipped 4.1% to almost… Continue reading US Newspaper Revenue Down 4.0% In First Half, Says NAA
Over 50 million text messages were sent each day during the A-Level and GCSE results period, between the 15th and 22nd August, according to figures released by the Mobile Data Association.The exam-results period saw a 10% increase in the number of text messages sent daily and the figures show that person-to person text messaging reached… Continue reading Exam Results Boost July’s Text Message Total
The indebted cable operator, Telewest Communications has announced the appointment of a new finance director to lead it through a period of financial restructuring. Mark Luiz moves from his current position as chief operating officer to succeed Charles Burdick, who was promoted to managing director earlier this month (see Telewest Chief Executive Removed In ‘Boardroom… Continue reading Luiz To Manage Telewest Finances
This is the question being posed by market analysts currently, after recent worries over corporate profitability and a waning consumer confidence have raised the spectre of an economic dip into a second period of recession. The notion was given further credence by comments from WPP chief executive, Sir Martin Sorrell, who warned earlier this week… Continue reading Insight Analysis: Advertising – Double Dip Or Return To Growth?
The Advertising Standards Authority has upheld a complaint against a Calvin Klein perfume poster on the grounds it was sexually suggestive.The poster depicted semi-naked models kissing, whilst holding a bottle of the perfume, and was similar to previous Calvin Klein poster campaigns.The ASA received a total of 35 complaints about the image, both from members… Continue reading ASA Upholds Complaint Against Calvin Klein
