National press display advertising in the UK is ‘volatile and unpredictable’, according to the Daily Mail & General Trust (DMGT). The group says that revenue in this sector will be pretty much flat in the second half, resulting in a full year decline of around 9%.The group says that retail and travel advertising have remained… Continue reading Press Advertising Is ‘Volatile and Unpredictable’ says DMGT
GWR has appointed project-based advertising agency, do:, to co-ordinate outdoor activity for four of the largest radio stations on The Mix Network.The advertising, which will be carried across all conventional outdoor media and specially conceived ambient activity, will focus on Nottingham’s 96 Trent FM, the Black Country’s Beacon FM, Reading’s 2-Ten FM and Essex FM.Commenting… Continue reading GWR Appoints New Ad Agency To Work Across The Mix
Parents are demanding to have better information about the content of TV programmes to help them regulate their children’s viewing, according to the latest research from the Broadcasting Standards Commission (BSC) and the Independent Television Commission (ITC).The study, Striking A Balance: The Control Of Children’s Media Consumption, examined parents attitudes on how to monitor what… Continue reading Parents Call For Tighter TV Classification
The ITC has announced it is to support the BBC’s preferred method of transmission for its free-to air digital terrestrial television service, Freeview.The ITC is amending its technical standards to favour fewer channels and better quality, in a move which could antagonise commercial broadcasters, who fear the reduced number of channels could lead to the… Continue reading ITC Set To Back Fewer Channels On Freeview
Still flushed from the success of Heat magazine, Emap has invested £10 million in the launch of new celebrity women’s weekly title, Closer (see Emap Promotes Closer With Give-AwayThe special free preview issue leads with a feature of Catherine Zeta-Jones and how “she always puts her husband Michael first.” Then in her welcome letter, editor… Continue reading First Issue Review: Closer
The popularity of direct mail remains unaffected by the growth of email and web-based marketing, according to a major survey carried out by the Direct Mail Information Service (DMIS).The study, which examined 100 of the UK’s top advertisers, shows that just 7% of companies say they have replaced direct mail with web-based marketing. 61% of… Continue reading Direct Mail Remains Unaffected By Web-Based Marketing
The number of internet connections in the UK increased by 16.5% from July 2001 to July 2002, according to the latest survey of ISPs from the Office Of National Statistics.The study also revealed that the proportion of web users with permanent connections continues to rise as broadband technology becomes more accessible and ad campaigns hit… Continue reading More Brits Switching To Broadband
The US is showing signs of an advertising recovery, with the worst now past, whilst the picture in Europe remains very mixed, according to a new Global Media Outlook report from Lehman Brothers. The investment bank notes that advertising is the single most important factor in the global media sector’s recovery. It is forecasting a… Continue reading Lehman Brothers Predicts Positive Global Ad Growth In 2002
Nearly 6% of Europeans now have access to broadband services, up from 4% six months ago, according to a new survey from Forrester Research. This increase is partly due to the proliferation of high-speed services in the UK (see More Brits Switching To Broadband) where more than two million customers have now signed up. However,… Continue reading Broadband Catching On In Europe, Says Forrester
A new survey from Ovum for the telecoms regulator, ODTR has revealed that 61% of Irish people own a PC and 49% have access to the internet. Of home internet users, 60% said they used dial-up modems, while 39% had used ISDN connections. 45% of those online had made a purchase over the internet from… Continue reading Ireland Set To Attain 50% Internet Penetration
