Advertising revenues at Granada were up by 14% in May, the company told a Merrill Lynch conference this morning. The group also said that there is now limited forward visibility, something which has so far been unavailable according to most media groups. June will show revenue up 7%, with July rising 6%. The strong US… Continue reading Granada Sees Some Visibility, Revenue Up 14% In May
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Daily Mail, which recently which announced that pre-tax profits at the group fell by 9% to £65.2 million in the half-year ending 31 March 2002 (see DMGT Sees No Substantial Advertising Improvement In 2002), was the best performer in yesterday’s media sector. Shares improved 1.95% to close at £7.57˝, up 14˝p on the day before.Emap… Continue reading Sharewatch
Telewest Communications faces a possible ‘funding gap’ if its operating performance fails to meet certain standards, admitted group chief executive Adam Singer at the company’s AGM today. The heavily indebted UK cable group has instigated a wide-ranging reorganisation, along with a substantial reduction in staff numbers in order to bring down costs (see Indebted Telewest… Continue reading Telewest Could Face ‘Funding Gap’, Says Singer
The World Cup appears to be driving football fans online with figures from Nielsen/NetRatings showing that FIFA’s official World Cup website has seen traffic increase by 420% in the first week of the tournament.According to the research, the tournament’s official website fifaworldcup.yahoo.com has seen a “surge in interest” since the World Cup matches started, with… Continue reading Official World Cup Website Sees Surge In Traffic
Global market research group, Taylor Nelson Sofres (TNS), has acquired the business and assets of Evaliant Media Resources, an international provider of online advertising data and analysis tools. Evaliant will be combined with the online ad-tracking division of TNS CMR, enhancing its position in this market, TNS said this morning. Evaliant’s turnover for the year… Continue reading Taylor Nelson Sofres Acquires Evaliant
The popularity of email as an advertising tool is increasing, according to the results of a survey carried out by the DMA and Experian which shows that 60% of marketers currently use email as part of the marketing mix.Of those already using the medium, 16% said they currently use email marketing more than direct marketing,… Continue reading Email Marketing Is On The Up
An advert for the NSPCC featuring a mixture of real-life action and cartoon has prompted 127 complaints to the ITC. Viewers, some of whom had personal experience of child abuse, complained that the advert, which features a real man attacking a cartoon boy, was “upsetting and shocking”.Shots of the man attacking the boy included the… Continue reading ITC Rejects NSPCC ‘Cartoon’ Ad Complaints
Almost 12 million people tuned in to the BBC1 to watch England’s historic defeat of Argentina in the first round of the World Cup finals last Friday.The game, which kicked off at 12.30pm and saw England beat Argentina 1:0, secured a massive 83.4% share of viewing, with audiences peaking at just over 13 million during… Continue reading England’s Defeat Of Argentina Draws 12 Million
ITV is scrapping its on-screen regional idents in favour of a single brand image that will be used across the whole country.The new “central identity”, which is thought to have been created by Bartle Bogle Hegarty, will be unveiled in the autumn and will replace existing regional brands such as Granada and HTV, which will… Continue reading ITV To Get New Central Identity
A new trade association, formed of five radio stations including talkSPORT, has been created to fight for electronic measurement of radio audiences. At present the only trade body for commercial radio stations is the Commercial Radio Companies Association (CRCA), an organisation described by Kelvin MacKenzie, chairman and chief executive of talkSPORT owner the Wireless Group… Continue reading “Little Guy” Radio Stations Form Trade Body
