More Uk articles

The 2002 projections issued by Universal McCann this week follow the trend of recent studies predicting a limited revival in advertising market conditions. Robert Coen, director of forecasting at the global media agency, anticipates an increase of 2.1% in US adspend and there is growing confidence about prospects for next year. In fact, Coen has… Continue reading Coen Predicts ‘Modest’ Adspend Growth

Broadband internet subscriptions in France topped the half-million mark during 2001, according to the country’s telecom regulator, ART. The number of subscriptions for broadband services trebled from 200,000 to 600,000 last year. One in ten Internet subscriptions in France are now for broadband connections. ART also found that Internet access costs fell by almost two-thirds… Continue reading Broadband Internet Taking Off In France

Yesterday was a poor day for media companies, which suffered from the FTSE falling to a five year low. Wireless Group and BSkyB saw the most significant negative movement. The former fell 10.32% to close at 69˝p, while the latter, which recently secured a £95m TV rights deal with the Football League (see BSkyB Helps… Continue reading Sharewatch

MTV has appointed former ITV Digital marketer, James Scroggs, as its new UK marketing director, with a brief to develop the MTV brand as the barometer of youth culture.Scroggs, who joined the channel last week, is planning a review of MTV’s creative advertising account. He replaces David Pullan, who left earlier this year to join… Continue reading MTV Appoints Former ITV Digital Marketer

An under-strength BMRB side was soundly beaten by an MRG team in the first match in this season’s triangular cricket series.On a day when most things went alarmingly and surprisingly right, the MRG team even won the toss, and put BMRB in on an excellent wicket in bright sunshine in West London.In only the second… Continue reading Sharp All-Round Performance Puts MRG One Up

Shopfront Media is to be the first ambient media owner to be aligned with the POSTAR audience measurement system. From this month, all 5,000 of Shopfront’s illuminated panels on shop fascias will be listed on the system, with the eventual aim being to have all adsites assigned with coverage and frequency scores to help integration… Continue reading First Ambient Owner To Be Listed On POSTAR

The Sunday Times is to relaunch its Style section in September, promoting the new look with a £2m marketing campaign.The new version of the supplement will have more pages- 68 as opposed to the current 48- and will be a larger, 21 x 30 cm, format. The paper quality will also be increased for both… Continue reading Sunday Times Plans September Relaunch For Style

The BBC is launching a new nation-wide advertising campaign to promote Radio 1’s summer of live music to its core youth audience.The month-long campaign, which begins tomorrow, will see Radio 1 DJs Pete Tong, Judge Jules and Tim Westwood appear in a series of TV and billboard ads depicting a “soundclash,” in which they try… Continue reading BBC Radio 1 Launches New Ad Campaign

Non-terrestrial sports TV channel Eurosport has announced that it achieved record-breaking ratings with its World Cup coverage, with 126 million tuning in during June across the 54 countries in which it broadcasts.The channel says that over 21 million viewers tuned in every day to watch dedicated programming including match analysis, interviews, statistics and behind the… Continue reading Eurosport Reports Success In World Cup

Megaposter has secured the rights to sell advertising on three major giant banner sites in London’s West End.The sites, which are the only giant banner opportunities currently available in the City of Westminster, are located in Piccadilly Circus, Shaftesbury Avenue and a new project on Charing Cross Road involving a 1,125 square metre banner.Megaposter is… Continue reading Megaposter Secures Rights To Giant West End Banners