Pearson, which has announced that it sees no current signs of advertising revenue recovering at the FT Group (see No Signs Of Ad Recovery At FT Group, Says Pearson), saw shares fall 3.88% yesterday to close at £7.93, a loss of 32p on the day before.WPP also performed poorly yesterday and despite news that the… Continue reading Sharewatch
A recovery in advertising is still not expected until at least the fourth quarter of this year, EMAP chief executive, Robin Miller, told a Merrill Lynch conference yesterday. Miller said consumer magazine advertising in the UK is currently ‘fine’; France is ‘good’; business to business (B2B) is flat and radio remains poor. He believes that… Continue reading Ad Recovery Not Expected Until At Least Q4, Says EMAP Chief
38 million people used a variety of media to follow England’s defeat of Argentina in the first round of the World Cup finals last Friday, according to a research commissioned by Carat.An omnibus survey of 2,000 people carried out for the advertising agency shows that the majority of football fans watched the game at home,… Continue reading 38 Million Follow England’s Victory Over Argentina
Leading internet portals have come together to form a new pan-European industry organisation called the European Interactive Advertising Association (EIAA), which will work to promote the value of online advertising campaigns to major agencies and clients.Founder members of the EIAA, which will be headed by CEO of AdLINK Internet Media, Michael Kleindl, include AOL Europe,… Continue reading Portals Join To Form New Pan-European Internet Ad Body
The July issue of IPC Southbank’s Marie Claire magazine will include two major advertising deals, one of which takes advantage of the magazine brand’s pan-European reach.Motorola will have a die-cut insert in the British edition of the magazine, to promote the V70 phone. It will be bound in and printed on heavier stock paper.Meanwhile, the… Continue reading Tactel Books Pan-European Marie Claire Promotion
The BBC looks set to form a partnership with BSkyB to create a digital terrestrial television service to replace the recently collapsed ITV Digital (see Administrators Confirm ITV Digital Sale), according to reports in today’s press.The corporation is understood to have been holding talks with terrestrial broadcasters including ITV and Channel 4 with a view… Continue reading BBC Set To Join With BSkyB For Digital Bid
Saga Radio has seen off competition from fourteen other applicants for the new Independent Local Radio (ILR) FM licence for the East Midlands. Among the other proposals put to the Radio Authority, which awarded the licence today, was a joint application from Capital and Disney, to become the first major radio operation targeted solely at… Continue reading Eldest First In Battle For East Midlands Radio
Prospects for significant trading recovery in the second half of the year look good, Pearson chief executive Marjorie Scardino will tell a Merrill Lynch telecommunications, media and technology (TMT) conference today. Scardino says that whilst first half results will ‘reflect a significantly weaker advertising environment’ than the same period in 2001, earnings per share should… Continue reading No Signs Of Ad Recovery At FT Group, Says Pearson
The worst performer among media shares yesterday was Taylor Nelson Sofres which suffered a 16% drop in share price compared to the previous day. Early gains by Reuters fell back again following a broker’s sell note, and the group ended down 6˝p at £4.37˝.The best performer of the day was Pearson, which rose as reports… Continue reading Sharewatch
US interactive and direct marketing revenues rose by 9% to $1.9 trillion during 2001, according to the latest data from the Direct Marketing Association (DMA). This rise comes despite a year ‘marred by economic uncertainty and public concern over anthrax in the mail’, notes the DMA. Forecast According to Association’s Economic Impact: US Direct &… Continue reading US Direct Marketing Grows Despite Anthrax Scares
