A promotion for EasyJet’s low cost flights was the most recognisable poster campaign to run across Maiden’s AdRail network in the first half of 2002, according to research from the outdoor contractor.The campaign, which was booked by posterscope, ran across the AdRail six-sheet network during April and according to Maiden, achieved “unrivalled standout” due to… Continue reading EasyJet Tops Maiden’s AdRail Recognition Survey
Online cross-marketing deals are successful in increasing web traffic to the sites involved, according to new research from Hitwise.Monthly figures from the electronic intelligence company show that a deal between online travel agent Lastminute.com and UK ticket retailer Thetrainline.com, which saw the companies promote each other’s services, led to an increase in web traffic to… Continue reading Thumbs Up For Online Cross-Marketing Deals
Future Publishing is giving away an all-expenses paid, three month place at an LA music school as well as guitars, amplifiers and effects equipment as part of the celebration of Total Guitar’s 100th issue.The prize is the largest ever given away by the 8 year old title, which is the largest selling guitar magazine in… Continue reading Total Guitar Plans Centenary Issue Giveaway
The events programme for the Guardian Edinburgh International Television Festival 2002 (GEITF) has been announced with a range of industry figures including Stuart Prebble, David Liddiment, Richard Eyre and Kevin Lygo now confirmed to appear alongside keynote speakers, Mark Thompson (see Bertelsmann Chief To Present Worldview At GEITF) and Thomas Middelhoff (see Bertelsmann Chief To… Continue reading GEITF 2002 Events Programme Announced
Media and information group, Reuters, has this morning posted a pre-tax loss of £88 million, with profits hit hard by losses at Instinet, the company’s electronic securities trading division. The figures cover the six months to 30 June 2002.Instinet saw operating losses of £5 million on revenues down by 38% year on year; the company… Continue reading Reuters Tumbles Into H2 Loss, Hit By Instinet
Media and information group, Reuters, has this morning posted a pre-tax loss of £88 million, with profits hit hard by losses at Instinet, the company’s electronic securities trading division. The figures cover the six months to 30 June 2002. Instinet saw operating losses of £5 million on revenues down by 38% year on year; the… Continue reading Reuters Tumbles Into H2 Loss, Hit By Instinet
The Office of Fair Trading (OFT) has cleared Clear Channel UK’s acquisition of Scottish Radio Holdings’ outdoor advertising business, Score Outdoor, it was announced this afternoon. The deal was agreed in May for an initial price of £33.5 million cash (see Score Outdoor Sale To Create Third Force In UK Market).
Jean-René Fourtou, the new chief executive of Vivendi Universal, yesterday met with senior management for a strategic review amid speculation that he is planning to sell off parts of the debt-ridden media group. Vivendi is some E16.7 billion in arrears and talks over a financial rescue package are ongoing. Nonetheless, the FT reports that the… Continue reading Vivendi Assesses Break Up Options
US interactive spending by the consumer and business-to-business sectors is set to double in the next four years, according to the Direct Marketing Association (DMA). Spending on direct marketing with interactive media is set to reach $8.4 billion in 2006, an increase from the projected $4.04 billion for 2002. In the meantime, interactive media sales… Continue reading US Companies Turning To Interactive Marketing, Says DMA
Advertising and sponsorship on the internet is being allocated higher budgets by a majority of UK marketers in the second quarter of 2002, according to an analysis of data released by the Institute Of Practitioners in Advertising (IPA) last week in its Bellwether Report (see Insight Analysis: Bellwether May Show Slowly Returning Confidence). In the… Continue reading Insight Analysis: Internet Remains A Very Small Proportion Of UK Marketing Budgets
