Commercial Radio needs to face up to “serious issues” if it is to raise its profile in the UK, according to a new report from media consultants, Billetts.In a review of the industry, commissioned for JP Morgan, it is acknowledged that radio experienced significant growth during the 1990s and its share of display advertising now… Continue reading Commercial Radio Must Be Upwardly Mobile, Says Billetts
The popularity of email as an advertising tool is increasing, according to the results of a survey carried out by the DMA and Experian which shows that 60% of marketers currently use email as part of the marketing mix.Of those already using the medium, 16% said they currently use email marketing more than direct marketing,… Continue reading Email Marketing Is On The Up
An advert for the NSPCC featuring a mixture of real-life action and cartoon has prompted 127 complaints to the ITC. Viewers, some of whom had personal experience of child abuse, complained that the advert, which features a real man attacking a cartoon boy, was “upsetting and shocking”.Shots of the man attacking the boy included the… Continue reading ITC Rejects NSPCC ‘Cartoon’ Ad Complaints
Press reports this week have suggested that EMAP is considering spinning off its radio interests into a separate business. This may pump up its market rating ahead of a relaxation of ownership rules and the subsequent consolidation in the radio industry.EMAP is primarily a magazine publishing group and because consumer press is a slower growth… Continue reading EMAP Radio Business Spin-Off Suggested
Attheraces, the joint digital TV venture between BSkyB, Channel 4 and Arena Leisure, has announced an “extremely encouraging” set of viewing figures for its first three weeks on air.According to Arena Leisure, between 1 May and 18 May the horseracing and betting channel attracted an average peak audience of 50,554 during live afternoon racing, which… Continue reading Attheraces Gets Off To A Good Start
Telewest Broadband is launching a washroom advertising campaign to promote its Blueyonder broadband internet service.The campaign, which launches this week, will run for the duration of the World Cup targeting 25 to 44 year-old males in 1,500 pub toilets across the UK. The creative is characterised by humorous messages, with slogans such as “faster streaming… Continue reading Telewest Is Flush With New Blueyonder Campaign
Commercial Radio needs to face up to “serious issues” if it is to raise its profile in the UK, according to a new report from media consultants, Billetts. In a review of the industry, commissioned for JP Morgan, it is acknowledged that radio experienced significant growth during the 1990s and its share of display advertising… Continue reading Commercial Radio Must Be Upwardly Mobile, Says Billetts
Video on-demand (VOD) will generate more than $1.9 billion in revenues worldwide by 2006, according to a new report from In-Stat/MDR. As the number of cable modems and digital subscriber line (DSL) services continue to increase throughout the world, VOD services over internet networks will grow to a total of more than 17 million users… Continue reading Global Video On Demand Revenue To Reach $1.9bn By 2006
Jazz FM was the best performer in yesterday’s media market. Shares rose 7.54% to close at £1.92˝ after the radio group reached an agreement with GMG following a revised takeover offer from the group (see Jazz FM Agrees To £44.5m Takeover By GMG).Trinity Mirror, which has announced that the price of the Daily Mirror will… Continue reading Sharewatch
Capital Radio and Nokia are set to launch an interactive radio service for mobile phone users called CapitalM8.The service, which allows Capital FM listeners to receive ringtones, news, gig guides and dedicate tracks via their mobile phones, launches later this month and is intended to encourage greater listener interactivity and generate additional revenue streams.CapitalM8, which… Continue reading Capital Unveils Interactive Radio Service
