Independent News & Media (INM) this morning said that it is ‘cautiously optimistic’ that 2002’s results will show an improvement on those achieved during the past year.The group publishes the Independent national newspaper in the UK and has other print, outdoor and broadcasting interests across the world, notably in Ireland, New Zealand and Australia.The company’s… Continue reading Advertising Shows More Consistency, Says Independent
BBC1’s coverage of Monday night’s Party At The Palace Golden Jubilee concert attracted an average of 12.3 million viewers, according to unofficial overnight figures from BARB.The concert, which featured a range of artists including Phil Collins, Brian May and Sir Paul McCartney, averaged a 55.3% share of viewing between 7.30pm and 11.30pm. Audiences peaked at… Continue reading Party At The Palace Draws 12.3 Million Viewers
The number of online advertising campaigns dropped by almost 1% month on month during April to 5,472, with the number of actual ads slipping by 4% during the same period to 12,797, according to the latest figures from LemonAd.However, the number of advertisers using the internet was up 1.8% on March to 2,902, with online… Continue reading Online Ads Drop During April
More than 12.5 million people tuned into ITV1 on Sunday to watch England’s World Cup 2002 debut against Sweden.The match, which kicked off at 10.30am and saw England settle for a 1-1 draw, averaged an 83.5% share of viewing, with audiences peaking at 13.04 million during the second half, between 11.30am and 12pm.Broadcasters had been… Continue reading England Versus Sweden Attracts Over 12 Million To ITV
London Taxi Promotions have signed a contract with the “Gentlemen’s Club” Spearmint Rhino, hoping to literally drive sales to the nightclub’s door.Asher Moses, London Taxi Promotions’ managing director, said: “This kind of campaign is a great illustration of how taxi advertising works at its best. There are bound to be spontaneous visits to the club… Continue reading Gentlemen’s Club Orders 100 Taxis For Promotion
Independent News & Media (INM) this morning said that it is ‘cautiously optimistic’ that 2002’s results will show an improvement on those achieved during the past year. The group publishes the Independent national newspaper in the UK and has other print, outdoor and broadcasting interests across the world, notably in Ireland, New Zealand and Australia.… Continue reading Advertising Shows More Consistency, Says Independent
Week on week analysis shows that Emap, which recently posted a 6% rise in profits for the twelve months ending 31 March 2002 (see EMAP ‘Cautiously Optimistic’ On Future Trading), was one of the best performers in last week’s media market. Shares rose 4.02% week on week to close at £8.80, an increase of 34p… Continue reading Sharewatch
Upfront television sales in the US indicate that the advertising market there is improving, according to an analysis of network figures by ABN Amro. NBC has confirmed that it has sold all of its prime time inventory and has won forward commitments valued at $2.7 billion, up from $800 million in 2001, according to the… Continue reading US Upfronts Indicate Recovering Market
The advertising campaign that accompanied the launch of Channel 4’s new breakfast show RI:SE featured the strapline ‘Are you awake?’. After just over a month on air, the answer so far seems to be a resounding “No”The programme, which has been conceived by Sky and Princess Productions to fill the void left by the Big… Continue reading Feature: RI:SE Fails To Shine For Channel 4
Global entertainment and media (E&M) spend grew by 1.5% in 2001, exceeding the $1 trillion mark, according to a new report from PricewaterhouseCoopers (PWC). The Global Entertainment And Media Outlook: 2002-2006 report predicts continued growth, with E&M spend reaching $1.4 trillion by 2006 – a compound annual growth rate (CAGR) of 5.2%. Growth was achieved… Continue reading Entertainment And Media Spend Set For 5.2% Growth To 2006, Says PWC
