The latest figures on national newspaper circulation, released by ABC, show that overall the market did not see a great change in the number of copies sold, showing that the timing of World Cup matches in June did not work in newspapers’ favours. More titles lost ground than gained it during June compared to May.The… Continue reading ABC National Newspaper Round-Up – June 2002
Analysis of TV revenue figures for May show that year on year, revenue across all the terrestrial channels showed signs of recovery, rising 10.5%. The exception to the rule was GMTV, which saw a fall in its revenues of 16.5% compared to May 2001. The best increase in percentage terms was at Channel 5, where… Continue reading TV Market Round-Up – May 2002
The underlying level of inflation has fallen to its lowest level since records began, according to the Office Of National Statistics (ONS). The latest figures from the ONS show that the underlying rate of inflation dropped to 1.5% in June, down from 1.8% last month.The drop is thought to reflect lower prices for petrol, clothing,… Continue reading UK Inflation Falls To Record Low In June
The aftershocks of WorldCom continued to affect media shares last week, with many seeing heavy week on week falls in value.One of a handful of exceptions was Cordiant, which finished Friday’s trading at 80˝p, up more than 10% compared to the previous week.At the other end of the scale, losses at advertising giant WPP represented… Continue reading Sharewatch
AOL Time Warner has launched its first major cross-platform advertising campaign using its UK internet and magazine properties since its £1.15bn acquisition of IPC Media last year (see AOL Buys IPC Media For £1.15bn).The deal, which was brokered by OMD UK, will see Citroën develop a family themed ad campaign to promote its new C3… Continue reading AOL Time Warner Launches Major Cross-Platform Ad Campaign
news text news text news text news text Total Television Revenue – June 2002 Total Revenue June 01 June 02 % Change ITV1 128,210,000 142,760,000 11.3 C4 49,250,000 51,770,000 5.1 C5 15,820,000 17,730,000 12.1 GMTV 4,800,000 4,230,000 -11.9 Total Terrestrial (inc. GMTV) 198,080,000 216,490,000 9.3 Total Satellite 39,200,000 41,200,000 5.1 Source: Agency Estimates … Continue reading Headline
Viacom-Outdoor has secured a sponsorship deal with Vittel to launch a water sampling initiative addressing the problem of passengers overheating on the Tube.The deal, which was created by Viacom-Outdoor’s special projects team Impact, incorporates poster domination of Oxford Circus, bus L-sides and co-branding with London Underground across network-wide notice-board sites.As part of the initiative, bottles… Continue reading Viacom-Outdoor Wets Appetites With Sponsorship Deal
Despite the efforts of “ambush” marketers, official sponsors seem to have won the audience awareness battle during the World Cup, new research shows.Carat asked 1,000 adults how many matches they viewed and which brands they most associated with the World Cup, therefore giving equal footing to both official and unofficial football associated brands. Coca-Cola was… Continue reading Ambush Marketers Did Not Steal World Cup
The UK’s first product launch via SMS has taken place for a new Bacardi product – Bacardi Limon. Drinks marketing agency Markari worked with mobile channel Nightfly to use SMS to promote the launch in the Glasgow area.The campaign sent a series of six text messages to over 6,000 consumers in the Glasgow area, beginning… Continue reading Bacardi Launch Is First Among SMS Campaigns
Future Publishing has appointed NMI Group to handle a £300,000 integrated advertising campaign to promote its Official PlayStation 2 magazine.The campaign, which represents Future’s largest single above-the-line spend to date, will run from August to December and will attempt to raise awareness of the magazine brand amongst PlayStation 2 gamers. Activity includes national press, TV… Continue reading Future To Promote Official PlayStation 2 Magazine
