Megaposter has secured Italian drinks brand Peroni as the first advertiser to use its landmark Shaftesbury Avenue giant banner site.The 210 square-metre site, which is the only official giant banner opportunity in Westminster, will provide the centrepiece of a national campaign promoting Peroni’s Nastro Azzurro beer brand.The national banner campaign, targeting young urban consumers in… Continue reading MegaPoster Secures Beer Brand For New Giant Banner Site
Nielsen Media Research has launched new software that allows media companies to analyse advertising expenditure alongside advertising creative.The “Ad Dynamix” software links advertising expenditure data at spot level, across all media, to creative executions. Data is upgraded continuously and there is no need for software upgrades.Charles Fulton, Nielsen Media Research’s managing director, commented on the… Continue reading Nielsen Launches Single Source Software For Media
Emap has appointed Viv Craske as editor of its dance music and clubbing magazine Mixmag.Craske has been acting editor of the magazine for the last three months. He replaces Tom Whitwell, who left to become deputy editor of Emap’s The Face soon after Neil Stevenson was appointed editor of the monthly style title earlier this… Continue reading New Editor For Emap’s Mixmag
Virgin Radio has secured Sky as the six-figure sponsor of its on-air, online and on-site activity for this year’s V2002 music festival, which takes place on 17 and 18 August.Virgin Radio is the official sponsor of V2002 and the deal will see Sky take ownership of all Virgin’s on-air and online activity in the run… Continue reading Virgin Radio Secures Sky To Sponsor V2002 Coverage
Shares in AOL Time Warner slumped today following news that the media group is to be investigated by the US securites and exchange commission. Last week, The Washington Post reported that AOL had boosted its revenue figures through unconventional deals between 2000 and 2002. It claimed that AOL had allowed a British entertainment company to… Continue reading AOL Time Warner Under Accounts Scrutiny
The High Court today began hearing the Football League’s claim against Carlton and Granada for the £178.5 million owed following the collapse of ITV Digital earlier this year (see Football League Kicks Off Action Against ITV Digital Owners). The League, which represents 72 clubs, insists that the television companies are legally obliged to honour the… Continue reading Carlton And Granada To Defend Football League Attacks
The terms of News Corp’s acquisition of Italian pay-TV group, Telepiù, are continuing to be negotiated with the business’ owner, Vivendi Universal, according to reports. News Corp was set to take control of Telepiù for E1.5 billion, although there are restrictions imposed by the Italian anti-trust authorities which will force News Corp to dispose of… Continue reading News Corp And Vivendi Renegotiate Telepiu Deal, Say Reports
The latest global and regional advertising forecasts from Merrill Lynch are shown here. Global advertising revenues are expected to decline by 1.3% this year, returning to a growth of 4.0% in 2003. Japan is the poorest performing region this year, with a predicted 4.0% decline; the US is the only region to show positive growth… Continue reading Global And Regional Advertising Forecasts From Merrill Lynch
The number of broadband connections in the US increased by a third during the second half of 2001, according to the Federal Communications Commission (FCC). 12.8 million homes and businesses were using high-speed lines to access the internet by the end of 2001, an increase from 9.6 million in the first half of the year.… Continue reading Broadband Gathering Momentum In US
North American internet traffic is set to grow by 85% in 2002 but revenues are unlikely to rise accordingly. These are the findings of a new report by telecoms market research firm, RHK. RHK’s quarterly market update report reveals that revenue growth will remain flat, quarter-over-quarter, totalling $15.7 billion for the year. Revenue-per-bit is set… Continue reading North American Web Revenues To Remain Flat
