Telewest has today launched its new 1 mega-bite Blueyonder internet service for residential users.The cable company claims that the new high-speed service, which has been on trial in Scotland, is 20 times faster than traditional dial-up internet access and can outperform other residential ADSL services provided through copper wires.The 1Mb Blueyonder product, which is available… Continue reading Telewest Unveils New Blueyonder Internet Service
ISBA has taken up an observer seat on the board of RAJAR to ensure that the currency for radio audience measurement remains strongly advertiser focussed.RAJAR is currently conducting research into the use of electronic meters to measure radio audiences and is set to review its key research contract in the coming year (see RAJAR Details… Continue reading ISBA Takes Observer Seat On RAJAR Board
Advertising revenues rose by 2% in the first five months of the year at regional newspaper publisher, Johnston Press, the group said in a trading statement this morning.The figures show the resilience of local advertising revenues during a period of economic uncertainty, says Johnston; national revenue has been hit much harder than local during the… Continue reading Local Ad Revenues Aid Johnston Press Figures
New research by Sky Digital has brought good news for the Wireless Group’s talkSPORT station, by suggesting that its audience via digital TV is larger than suggested by RAJAR.The Digital Audience Research Service surveyed 15,000 Sky Digital viewers and found that of the 54 radio stations available via the digital TV service, speech radio stations… Continue reading Sky Survey Shows Bigger Digital Audience For talkSPORT
Maiden Outdoor has announced a repackaging of its AdRail portfolio, which it hopes will makes its products more relevant to client sectors by addressing distinct audiences and making purchase easier.MOSAIC profiling has been used to create audience-related packs, which are available in 4,6 and 48 sheet sized panels.Martin Kearns, group sales director, commented: “AdRail delivers… Continue reading Maiden Outdoor Unveils New AdRail Packages
Large numbers of football fans are heading online to watch World Cup games and keep up to date with the latest news on the tournament, according to research from Hitwise.World Cup websites have seen “huge” increases in traffic since the tournament began and according to Hitwise, FIFA’s official World Cup website, fifaworldcup.yahoo.com, has seen its… Continue reading Football Fans Head Online For World Cup Action
Four bidders have emerged to take over the digital terrestrial TV licences made available following the collapse of ITV Digital (see Administrators Confirm ITV Digital Sale).The ITC has received applications from a BBC and BSkyB alliance (see BBC Set To Join With BSkyB For Digital Bid) and one formed between ITV and Channel 4 (see… Continue reading Four Bidders Emerge For Digital Terrestrial Licences
Advertisers currently buying space in the US upfront markets are embracing the interactive and online enhancements offered by broadcast and cable networks and incorporating them into their campaigns, according to today’s Jack Myers Report. Myers says that this is another indication of a strengthening media economy, particularly given that last year advertisers “insisted that any… Continue reading Interactive Buys Point To Strengthening Media Economy, Says Myers
DSL subscriber numbers worldwide grew by 20% during the first quarter of 2002 and showed an increase of 110% over the previous 12 months, according to an analysis by PointTopic. DSL stands for digital subscriber line and is a high-speed system of connecting to the internet or other computer networks. The report says that DSL… Continue reading DSL Shows Strong Growth Despite Telecoms Sector Woes
ITV partners, Carlton and Granada, which yesterday acquired ITN’s 65% stake in the ITN news Channel (see Carlton And Granada Buy Into ITN News Channel), saw shares fall yesterday. The former was down 3.23% to close at £2.40, while the latter slipped 5.39% to finish at £1.14, a loss of 6˝p on the day before.The… Continue reading Sharewatch
