Clear Channel UK’s billboard business, More O’Ferrall, has signed a five year deal to market Cal Brown Advertising’s portfolio of outdoor sites in London.The deal, which runs from 1 July, will add 200 48-sheet sites, including scrollers, ultravisions and backlights, to More O’Ferrall’s existing line-up. The company is hoping that the deal will further strengthen… Continue reading More O’Ferrall Increases Offering With Cal Brown Deal
TEAMtalk 252 has secured Ladbrokes.com as the lead sponsor of its World Cup breakfast programming.Under the deal, the betting company will have sole sponsorship of TEAMtalk’s Full Sports World Cup Breakfast, which will be broadcast daily from 6am to 10am throughout the tournamnet. The sponsorship will encompase all aspects of programmming including off-tube commentary, player… Continue reading TEAMtalk 252 Gears Up For World Cup With Ladbrokes.com
Punch, the fortnightly satirical magazine owned by Mohamed Al Fayed, is to close after almost 160 years of publication.The magazine, which was first published in 1841, has seen subscriptions fall below 6,000 and with each edition costing over £40,000 to produce, the title has ceased to become commercially viable. Eight of the magazine’s twelve staff… Continue reading Punch Is Out For The Count After 160 Years
Analysis of TV revenue estimates for April shows that, overall, the UK’s terrestrial TV channels experienced a year on year decline of 8%. Channel 5 was the only commercial broadcaster to see revenue increase, rising 9.7% year on year during April to £19.6m. ITV1 suffered the greatest year on year decline, with revenue slipping 11.5%… Continue reading TV Market Round-Up – April 2002
Pre-tax profits at the Daily Mail & General Trust (DMGT) fell by 9% to £65.2 million in the half-year ended 31 March 2002, the group announced this morning. Turnover fell by 1% to £950.0 million. DMGT says that weaknesses in the world’s principal economies have had an negative impact on most advertisers. “The downturn has… Continue reading DMGT Profits Dip 9% In First Half
The worst performance in yesterday’s media market came from Carlton, which earlier in the week announced a dip in advertising in the first half of the year with like-for-like ad revenue falling 13% year on year (see Carlton Profits Hit By Ad Slowdown And ITV Digital Failure). Shares were down 2.83% to close at £2.48ž,… Continue reading Sharewatch
Interim results released by Granada this morning revealed net advertising revenue down 12% for the first half of 2002 and the company said that the market outlook remained unclear. Advertising revenues are set to rise for May (14%), June (7%) and July (6%), thanks to the boost in advertising provided by the World Cup. Granada… Continue reading Granada Profits Hit By Ad Downturn, No Outlook Beyond July
Pre-tax profits at the Daily Mail & General Trust (DMGT) fell by 9% to £65.2 million in the half-year ended 31 March 2002, the group announced this morning. Turnover fell by 1% to £950.0 million.DMGT says that weaknesses in the world’s principal economies have had an negative impact on most advertisers. “The downturn has been… Continue reading DMGT Sees No Substantial Advertising Improvement In 2002
The UK consumer businesses saw surprisingly buoyant advertising revenues in March, but this has not continued, according to the first half financial results of Daily Mail & General Trust (DMGT), which were released this morning (see DMGT Profits Dip 9% In First Half). The company says that April proved to be a tough market for… Continue reading DMGT Sees No 2002 Ad Improvement
The Sun has secured Ladbrokes as the sponsor its World Cup activity.The Sun‘s football supplement, Supergoals, will feature special World Cup editions in association with Ladbrokes throughout the tournament, which kicks off tomorrow. Each sponsored edition of Supergoals will include promotional offers and advertising space for Ladbrokes, as well as comprehensive World Cup coverage.In return,… Continue reading The Sun Bets On World Cup With Ad Deal
