Virgin Radio is to run a week long cross-media package to raise awareness of Scotland as a golfing destination. The campaign, which is to run from 15 to 19 July, will coincide with the world’s largest golf event, the Open Championship, which takes place in Muirfield on Scotland’s East Coast.VisitScotland, formerly the Scottish Tourist Board,… Continue reading Virgin Radio Tees Off Scotland Ad Campaign
ASA research into serious offence in non-broadcast advertising has revealed that issues relating to children are most likely to provoke the public.The strongest taboo in advertising remains the portrayal of children in a sexualised manner, followed by the portrayal of women in sexually degrading situations and the use of images and words unsuitable for children’s… Continue reading Children Still Greatest Concern In Advertising
Media shares did not perform well in general yesterday. Granada sustained a 5.88% drop in value, falling 6˝p to £1.04, while advertising giant WPP lost 4.55% or 24˝p to end at £5.13˝.Falls were also seen at Reuters, which slipped 7p to £3.33 and Reed Elsevier, which ended down 13˝p at £5.50. One of the few… Continue reading Sharewatch
It has been determined by the Radio Authority that the proposed acquisition of Jazz FM by Guardian Media Group (GMG)(see Jazz FM Agrees To £44.5m Takeover By GMG) could not be expected to operate against the public interest, subject to one condition.The positive determination was made subject to GMG agreeing to maintain a separate news… Continue reading Jazz FM Acquisition Passes Public Interest Test
MediaTel Group has confirmed four of the panel members for its fourth annual Media Question Time event, which will be held on 14 October in Westminster.The panel for this year’s event will include Jim Hytner, marketing and commercial director of ITV; Ray Snoddy, media editor of the Times; Rupert Gavin, chief executive of BBC Worldwide… Continue reading Panellists For Fourth Annual Media Question Time Confirmed
Emap is to run a multimedia promotion for the Ford Ka this summer, which will include the biggest ever radio promotion by a car client on Emap Performance.The deal forms part of Mindshare’s series of multi-channel communication initiatives with Ford and Ford’s second cross media promotion with Emap in the last 12 months. Activity will… Continue reading Emap Signs Multiplatform Ford Promotion Deal
GWR Group’s sales director, Wayne Lowery, is leaving to set up his own management and development and sales training company, drawing on 20 years of experience in the media sales industry.The company, Apex Performance Systems Europe, will begin trading on 15 July and will work in partnership with the existing Apex Performance Systems USA.Lowery commented:… Continue reading GWR Sales Director To Set Up Training Company
EMAP chairman, Adam Broadbent, today delivered a confident trading update to the company’s AGM, saying that trading expectations for the full year are achievable.The company has seen a resilient performance in its consumer magazine advertising levels, with good underlying growth. Circulation revenues are well above the same period last year, with Heat magazine performing particularly… Continue reading Broadbent Sounds Confident Note At EMAP
ITV2 has signed a deal with Fuji International productions and Wembley TV to screen the V2002 music festival. Coverage of the two day event, which takes place on 17 and 18 August, will be sponsored by Virgin Mobile, which is also sponsoring the festival itself.Daniela Neumann, ITV2’s head of programmes, said: “V2002 is one of… Continue reading ITV2 To Show Virgin-Sponsored Music Festival
UK press advertising revenues may be showing signs an upturn, albeit patchy, according to analysts at Merrill Lynch.At Trinity Mirror, struggling national revenues have begun to recover in May and June, turning positive after a 10.3% decline in the first five months of the year. The broker is forecasting a full-year national advertising decline of… Continue reading UK Press Advertising On The Up?
