1.3 billion text messages were sent in the UK during April, an increase of one million on March, according to the latest figures from the Mobile Data Association (MDA).April’s figure represents the ninth consecutive month that over a billion person to person SMS messages were sent and according to the MDA, confirms predictions of a… Continue reading Text Trend Shows No Signs Of Slowing During April
Digital terrestrial television (DTT) has better prospects than might be suggested by the failures of ITV Digital in the UK and Quiero in Spain, according to a new study published by the European Broadcasting Union (EBU). The report predicts that almost all European countries will have launched DTT by 2005, but adds that most government… Continue reading Digital Terrestrial TV Prospects Are Brighter Than ITV Digital’s Closure Suggests
Cinema admissions have seen a 20% year on year increase during the first four months of the year, despite April’s admissions total being down on the previous year’s.Cinema admissions during last month reach 13.2 million, compared to 14 million in April 2001, when Bridget Jones’ Diary the number two film in the annual top ten,… Continue reading Cinema Admissions Show Promising Start To Year
Email and wireless marketing company Messagizer has recruited pay-per-click advertising outfit Espotting to provide links to relevant companies within its subscriber newsletters.The deal, which is understood to be the first between an interactive marketing company and a pay-per-click search network, will see Espotting provide Messagizer with its top three results for keywords relating to the… Continue reading Messagizer And Espotting Secure Deal
The ITC has given its support to the Governement’s recently published draft Communications Bill which it says goes a long way towards creating the regualtory framework for the UK’s dynamic media market.In evidience prepared for the Joint Scrutiny Committee on the Bill, the ITC gives partucluar welcome to the proposed liberalisation of the media ownership… Continue reading ITC Welcomes Move Towards Dynamic Media Market
Unsurprisingly, the recently published Communications White Paper dominated debate on the UK media market at Dow Jones’ Fourth Annual European Media and Entertainment Summit on Tuesday.The widely aired view was that the media industry should get ready for a Sky-BBC duopoly in years to come – Rupert Murdoch would buy into terrestrial TV via Channel… Continue reading Industry Minds Predict TV Shake-Up
Emap has unveiled a new look for its rock music magazine Kerrang! this week, described by editor Paul Rees as a “facelift”, after the ABC results for July-December 2001 revealed a dramatic upturn in the title’s fortunes.Mark Field, group account director for Emap Advertising’s cross media solutions said that the new look would make it… Continue reading Emap Metal Magazine Gets Facelift
Tyler Brûlé has stepped down from his position as editorial director of elite interiors and lifestyle magazines Wallpaper* and Spruce. IPC Media has announced that Christina Ferrari, founder and managing editor of Time Inc.’s US title Teen People has been appointed as acting editorial director.Brûlé launched Wallpaper*, which now sells editions in over 50 countries… Continue reading Brûlé Gives Bibles Of Cool Cold Shoulder
Emap Performance is preparing to launch Smash Hits Radio on Emap’s digital multiplexes across the North of England and London.With inspiration for content said to come from Kiss 100 FM, the station will broadcast pop music and celebrity gossip 24 hours and day, seven days a week from Monday 27 May to a potential audience… Continue reading Digital Radio Extension For Smash Hits Brand
Twelve new FM commercial radio licences will be issued next year, the Radio Authority has announced. The licences, for areas including Cornwall and the West Midlands are likely to be the last issued by the authority before its powers transfer to the new communications regulator, Ofcom.The new licences are likely to be advertised at the… Continue reading Radio Authority To Offer 12 New FM Licences In 2003
