Telewest was the best performer in yesterday’s media market with shares rising 9.09% to close at 3p following an announcement from the beleaguered cable firm that it is to start talks with bondholders and Liberty Media about restructuring its balance sheet (see Telewest Agrees To Discuss Refinancing).BSkyB improved 4.76% to finish at £6.02 after the… Continue reading Sharewatch
Attic Futura’s tvhits! magazine is undergoing a relaunch and from 9 July will pitch itself as “Britain’s only celebrity teen lifestyle magazine”.Lara Wilkins, the magazine’s publisher, commented: “We feel now is the right time to build on what we’ve achieved over the past 13 years. Not only will the relaunch give our readers more of… Continue reading Relaunch For Attic Futura’s Teen Celebrity Title
Pearson has today ended speculation that it was prepared to sell its FT Business magazines by confirming that the titles are to be retained within the organisation.A management team led by Stephen Hill, former chief executive of the Financial Times Group, had tabled a bid, believed to be in the region of £80 million, for… Continue reading Pearson Opts To Keep FT Business
Adam Phillips, managing director of the company behind the new BARB ratings systems, has resigned amid continuing controversy over the accuracy of TV viewing figures generated under the new panel.BARB has come in for considerable criticism since it introduced its new audience measurement system, which is run by contractor ATR UK, with broadcasters and advertisers… Continue reading MD Of Company Behind New BARB Ratings System Resigns
The UK Direct Marketing industry is “outperforming” its advertising counterparts with expenditure increasing by 10% year on year during 2001 to over £11 billion, according to figures released by the Direct Marketing Association (DMA).Mike Barnes, director of marketing at the DMA, said: “To see a growth in direct marketing at a time when total advertising… Continue reading Direct Marketing Industry Shows 10% Growth In 2001
The RAB has released the results from the first instance of an advertiser using the Creative Multiplier research programme to measure the specific effect of radio within a multi-media campaign.Toyota used the two components of the programme to improve and measure the radio element of the new Corolla launch in January. This was the first… Continue reading RAB Releases First Creative Multiplier Results
Virgin Radio has signed a seven figure sponsorship deal with HMV, extending its existing partnership with the music retailer until 2004.The deal, which will see HMV continue its sponsorship of Virgin’s Saturday afternoon Top 30 Album Chart Show for the next two years, includes on-air trials and credits featuring the strapline: “Top Dog For Music”.… Continue reading Virgin Secures Seven Figure Sponsorship Deal With HMV
Mediaedge:cia is claiming that the ITC’s decision to award the DTT licences to the BBC/BSkyB consortium is the right one (see Free To Air Application Wins DTT Battle). It argues that research suggests a free to air option will open up the digital TV proposition to a wider potential audience, but adds that free hardware… Continue reading ITC Made The Right DTT Choice, Says Mediaedge:cia
The number of digital cable TV subscribers in France increased by 30% in a year, according to the country’s organisation of cable operators, Aform. Figures show that at the end of March this year, there were 710,000 people viewing digital television via cable. Meanwhile, cable internet subscriptions had reached 210,000, a rise of 40% year… Continue reading French Turning On To Cable, Says Research
The successful bid by the BBC led coalition for the DTT licences formerly held by ITV Digital could mark a watershed in UK broadcasting, according to analysts at Lehman Brothers. The Independent Television Commission (ITC) yesterday awarded the available multiplex licences to the BBC, Crown Castle and BSkyB consortium. The three organisations are set to… Continue reading BBC/BSkyB To Reap Fruits Of DTT Victory, Says Lehman Brothers
