Just in case the populace has not seen enough of David Beckham, between press coverage of the infamous metatarsal and the slew of World Cup related advertising featuring the England captain, in the month leading up to the tournament in Japan and Korea 300 Taxi Media cabs will be carrying pictures of him.600 superside ads… Continue reading David Beckham Takes To Cabs
Outrider is to become the first digital marketing agency to independently audit its email advertising campaigns in an attempt to offer clients an increasing level of transparency.The audits will be carried out by ABC Electronic and will allow Outrider to verify and measure email campaigns on behalf of its clients. The company will be able… Continue reading Outrider To Audit Email Ad Campaigns
Carlton and Granada, which last week confirmed the closure of ITV Digital (see Door Set To Close On ITV Digital Services) and witnessed the resignation of ITV chief executive Stuart Prebble (see Prebble Steps Down From ITV), saw shares rise in week on week analysis. Carlton was up 1.45% to close at £2.44˝ and Granada… Continue reading Sharewatch
Magazines in Australia managed to hold a 6.8% share of adspend throughout 2001, despite overall media declining by AUS$566 million – a 6.2% drop from 2001 to AUS$8.4 billion, according to data from the Commercial Economic Advisory Service of Australia (CEASA), as reported by FIPP. Magazines’ 6.8% share of the market represents AUS$566 million, which… Continue reading Australian Mags Hold Market Share, Newspapers And TV Decline
The draft legislation of the forthcoming Communications Bill has today been jointly published by Trade and Industry Secretary, Patricia Hewitt and Culture Secretary, Tessa Jowell. Proposed changes to the rules would allow the long-anticipated consolidation of ITV and would also pave the way for large newspaper companies, such as Rupert Murdoch’s News Corporation, to buy… Continue reading Draft Communications Bill Relaxes Cross Media Rules
The growth of media and entertainment via the internet is set to continue, with films, games and animations all to drive revenues in multi-platform online entertainment, according to a new report from Screen Digest. The total western world revenues for multi-platform web content are forecast to reach E3.2 billion by 2005, with western Europe accounting… Continue reading Internet To Offer More Movies And Entertainment
Posterscope has launched a new ambient division called Hyperspace to focus on non-traditional out-of-home media.As well as carrying out research into how to plan and buy mainstream ambient campaigns, the division will concentrate on providing bespoke client solutions for new and developing outdoor opportunities.The division will be headed by Posterscope’s board account director Glen Wilson,… Continue reading Posterscope Goes Into Hyperspace
Viewing figures for the BBC’s coverage of the FA Cup final have reportedly hit a record low with just 6.3 million people tuning in to watch Arsenal play Chelsea on Saturday.The match, which was shown as part of a five and a half hour programme on BBC1, drew an average of 6.3m viewers, around half… Continue reading BBC Shoots Wide With FA Cup Final Coverage
JCDecaux Airport has revealed the results of research which used a pseudo brand to prove the effectiveness of airport advertising.The research, which aimed to establish the isolated effect of advertising in airports alone, used a fictitious brand called “Bleu”. The brand was launched with the strapline “banking will never be the same again” across all… Continue reading Bogus Brand Proves Airport Ad Cut Through
The Advertising Association (AA) has welcomed the publication of this week’s draft Communications Bill as a “complex and wide-ranging” piece of legislation but has taken issue with the proposals on advertising content regulation.The Government is urging the advertising and broadcasting industry to come up with concrete proposals for a more co-regulatory regime for monitoring advertising… Continue reading AA Takes Issue With Communications Bill Proposals
