Mobile phone operators are on the verge of a new era in wireless services, one which will require them to change the way they have previous run their businesses, according to an analysis by Jack Myers of Jack Myers Report. The wireless industry has seen substantial growth in recent years as the public has readily… Continue reading Cable Industry Provides Content Model For Wireless, Says Myers
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Media measurement group ACNielsen MMS has announced that its name is to change to Nielsen Media Research with immediate effect. The move follows the consolidation of the ACNielsen Media International and Nielsen Media Research brands.The reunification of the two Nielsen companies is being done with the aim of creating a single worldwide media measurement brand,… Continue reading Nielsen Merges Research Brands
As the industry prepares for tomorrow’s publication of the Q1 2002 RAJAR figures, radio owners Capital and Emap have announced new appointments within their strategic planning and programming departments respectively.Jane Bardsley, currently direct marketing manager at EMI/Virgin records, will join Capital on 20 May as brand strategy manager. The appointment was made by Juliet Browse,… Continue reading Commercial Radio Outfits Announce Appointments
Bayer, a manufacturer of pain relief tablets has had its advert banned by the ASA after offending Hindus with an image of people practising yoga stamped with the word “Rubbish”.The advertisement, which appeared in Metro, showed the yoga image on the left hand side, and had a pack shot on the other. The text ran… Continue reading Painful Verdict For Bayer From ASA
The corporate new business team within IPC’s Central Sales operation, restructured late last year (see IPC Restructures Central Sales Division), has secured a £1m advertising campaign to promote the relaunch of Kraft Dressings as “Kraft Get Dressed”. The campaign will run throughout the summer across titles from IPC’s women’s monthly and weekly portfolios.The campaign will… Continue reading IPC Bags £1m Kraft Relaunch Campaign
UK satellite broadcaster BSkyB has confirmed that KirchPayTV, in which it holds a 22% stake, has today filed for insolvency due to illiquidity and huge debts. The insolvency comes because KirchPayTV’s investors are now unwilling to offer any more funds whilst the business looks for additional financing. This is despite reports that there were a… Continue reading KirchPayTV Files For Insolvency, BSkyB Expects No Return
Media stocks received a boost yesterday with the publication, shortly before the market closed, of the Government’s draft Communications Bill (see Draft Communications Bill Relaxes Cross Media Rules). The Bill, which is designed to simplify the regulations governing the media sector, was seen as opening the way for bids for radio groups and Chrysalis, Scottish… Continue reading Sharewatch
Just in case the populace has not seen enough of David Beckham, between press coverage of the infamous metatarsal and the slew of World Cup related advertising featuring the England captain, in the month leading up to the tournament in Japan and Korea 300 Taxi Media cabs will be carrying pictures of him.600 superside ads… Continue reading David Beckham Takes To Cabs
With the well documented financial troubles of the companies peddling broadband, it would be easy to assume that this was a new technology having trouble taking off. Telewest Broadband shed 1,500 jobs last week, NTL is filing for bankruptcy protection and Glasgow-based Omne Communications had to call in the administrators on Friday, blaming sector uncertainty.… Continue reading Feature: Building Broadband Britain
NTL has broadly welcomed the draft Communications Bill but has called on Parliament to consider what it terms the “Five Tests of Convergence” to ensure that the measures contained in the new legislation will be in step with the converging communications industries.The five tests set out by the communications company are: Does the Bill support… Continue reading NTL: Consider Convergence Tests For Bill
