Email marketing is becoming more popular than traditional direct marketing with more than 80% of the UK’s online population receiving an electronic direct mail (e-DM) during December 2001, according to a report from NetValue.The report shows that the amount of e-DMs sent last year increased by more than 100%, with the number of marketing emails… Continue reading Email Marketing On The Increase
I Feel Good has confirmed that its new men’s magazine is to be called Jack and will launch on 25 April priced at £2.50.Jack will be a biannual initially, with the autumn/winter edition due out on 25 August and will appear as a monthly title from the November issue. The magazine will adopt the A5… Continue reading IFG To Launch Jack For Lads
ITV Digital and the Football League are thought to have agreed to further negotiations over the £315m football rights deal that is threatening the future of the troubled pay-TV service.According to a report in today’s Financial Times, senior executives reviewing ITV Digital’s financial situation agreed yesterday (see ITV Digital In Salvage Talks) to hold further… Continue reading ITV Digital Dispute Goes Into Extra Time
Publishing group EMAP says that it is taking a cautious view of the advertising marketplace and is planning for just ‘modest’ revenue increases for the coming year. In a trading statement for the year to 31 March 2002, the company this morning said that forward advertising bookings are showing some improvement on Q4 2001 –… Continue reading EMAP Says Consumer Mags Revenue Stable, Radio Remains Weak
According to a new report from GartnerG2 the apparent recovery in the US economy “looks good now, but [it] will be short-lived”. The latest economic data, says Gartner, reflects “rebuilding of inventoryÂÂ-not renewed economic activity or an increase in fundamental demand”. Revised figures from the US Department of Commerce show Q4 economic growth figures of… Continue reading Recovery ‘Isn’t Here Yet’ Says Gartner
The Advertising Standards Authority has ordered Universal International Pictures to withdraw a controversial poster for the new Ali G film after it generated over a hundred complaints in less than a week.The poster, which features Ali G with his arm between a naked women’s legs, has been branded “offensive” and “unsuitable” by members of the… Continue reading ASA Orders Withdrawal Of Ali G Poster
In February, the number of internet users in the UK fell. Although this has happened before, previous declines have been the results of seasonal trends – students not online during summer holidays and so on. Early indications for March suggest that the decline in numbers is continuing prompting BMRBi to forecast that the decline is… Continue reading UK Internet Population Drop Off Suggests Trend, Says BMRB
Ongoing talks and doubts about the future of ITV Digital and its dispute with the Football League over broadcasting rights (see ITV Digital In Salvage Talks) caused Carlton and Granada, the group’s joint owners, to see shares fall yesterday.Carlton saw stock slip 8.22% to close at £2.62˝, in what was the worst media performance of… Continue reading Sharewatch
A new report from the Direct Marketing Association (DMA) has revealed that the the vast majority of online marketers are acting on consumer privacy concerns by sending targeted email communications and offering consumers the ability to opt-out of e-mail marketing solicitations. According to the State of the E-Commerce Industry Report 2001-2002 from the DMA, almost… Continue reading E-Marketers Are Behaving Responsibly, Says DMA
There’s no getting away from it: Sport and TV need each other. But how have a load of men in silky shorts chasing a ball managed to bring a whole digital TV platform to its knees? Or should that be, how has the success or lack thereof of a marketing campaign based around a knitted… Continue reading NewsLine Column: TV’s Own Goal
