The IPA has welcomed Tuesday’s draft Communications Bill but has expressed disappointment that certain issues relating to advertising, in particular with regards to sales rules, have not been addressed.IPA Media Policy Group chairman Jim Marshall said: “While the Bill is more liberal that we expected, our biggest concern remains- where is the recognition and protection… Continue reading IPA Gives Limited Welcome To Draft Bill
A year on year comparison of RAJAR figures released for the first quarter of this year show that once again BBC Radio 2 dominated the national scene. Compared to Q1 2001 it saw an 18.7% increase in weekly reach, while share was up 1.6 percentage points.Of the commercial stations Classic FM did well, seeing a… Continue reading RAJAR Results Q1 2002- National Stations
The Outdoor Advertising Association (OAA) is working to get poster companies to adopt a universal method of proving that ads have been posted on their sites.The initiative marks the first time that competing poster contractors have collaborated on the methodology used to verify ad posting and is intended to bring greater accountability to the sector.Poster… Continue reading OAA Working Towards Ad Verification System
The following stations were reporting with new survey periods: Real Radio Scotland, which is reporting quartelry and 107.4 The Quay, which is now reporting half-yearly.New groups in this quarter’s report were: Magic Network – North, which is reporting half-yearly and KM Radio Group, which is reporting yearly.Stations reporting for the first time were: Saga 105.7… Continue reading 08.05.02
Media measurement group ACNielsen MMS has announced that its name is to change to Nielsen Media Research with immediate effect. The move follows the consolidation of the ACNielsen Media International and Nielsen Media Research brands.The reunification of the two Nielsen companies is being done with the aim of creating a single worldwide media measurement brand,… Continue reading Nielsen Merges Research Brands
UK satellite broadcaster BSkyB has confirmed that KirchPayTV, in which it holds a 22% stake, has today filed for insolvency due to illiquidity and huge debts. The insolvency comes because KirchPayTV’s investors are now unwilling to offer any more funds whilst the business looks for additional financing. This is despite reports that there were a… Continue reading KirchPayTV Files For Insolvency, BSkyB Expects No Return
As the industry prepares for tomorrow’s publication of the Q1 2002 RAJAR figures, radio owners Capital and Emap have announced new appointments within their strategic planning and programming departments respectively.Jane Bardsley, currently direct marketing manager at EMI/Virgin records, will join Capital on 20 May as brand strategy manager. The appointment was made by Juliet Browse,… Continue reading Commercial Radio Outfits Announce Appointments
The number of internet users in the European region is forecast to reach 175.7 million this year and 221.2 million by 2004, according to a new report from eMarketer released today. Whilst growth is beginning to slow, Europe will remain the second largest regional internet market, behind Asia-Pacific and ahead of North America. European internet… Continue reading European Internet User Forecasts
Bayer, a manufacturer of pain relief tablets has had its advert banned by the ASA after offending Hindus with an image of people practising yoga stamped with the word “Rubbish”.The advertisement, which appeared in Metro, showed the yoga image on the left hand side, and had a pack shot on the other. The text ran… Continue reading Painful Verdict For Bayer From ASA
The corporate new business team within IPC’s Central Sales operation, restructured late last year (see IPC Restructures Central Sales Division), has secured a £1m advertising campaign to promote the relaunch of Kraft Dressings as “Kraft Get Dressed”. The campaign will run throughout the summer across titles from IPC’s women’s monthly and weekly portfolios.The campaign will… Continue reading IPC Bags £1m Kraft Relaunch Campaign
