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By 2006, entertainment on the mobile phone will generate 10p per subscriber per day according PPAi. In addition, 25% of all mobile subscribers in Europe will receive advertising. Pure information services, such as news and stock quotes, are expected to generate two pence per subscriber per day. Horoscopes, cartoons, soap opera updates and screen savers… Continue reading Mobile Phone ‘Entertainment’ Will Generate 10p Per User Per Day By 2006

The Digital Radio Development Bureau (DRDB) has launched the second phase of its advertising campaign on analogue radio stations, designed to raise awareness of digital radio.The ads, which feature veteran DJ John Peel, are 20, 30 and 40 second slots which will run on Classic FM, Virgin AM and over 60 local analogue stations for… Continue reading DRDB Rolls Out New DAB Awareness Ads

JCDecaux has launched what it claims is the first permanent specialised network of LED update screens in the UK.The network includes 15 poster sites nationwide and offers advertisers a feature that provides real-time information on a selection of JCDecaux’s UK 96-sheets, 48-sheets and bus shelters. The system will be introduced to provide information about the… Continue reading JCDecaux Rolls Out LED Network

The Advertising Association (AA) has welcomed the Government’s decision to abolish the heavy restrictions on gaming and betting advertising and is calling for a new code of practice to be implemented without delay.The AA has been campaigning for the deregulation of advertising in this sector for some time and earlier in the week the Government… Continue reading AA Welcomes Relaxation Of Gambling Ad Restrictions

Maiden Group this morning released full year results for 2002 revealing a decline in underlying sales although the company still outperformed the outdoor market.Outdoor sales revenue was £80.3 million, a slight increase on 2000 totals of £80.2 million. Underlying outdoor sales were down 0.8%, compared to decline in outdoor market of 2.8%. Maiden said that… Continue reading Maiden Anticipates ‘Gradual And Measured’ Recovery In 2002

Culture Secretary Tessa Jowell has urged ITV Digital to continue negotiations with the Football League after the troubled digital TV platform was put into administration yesterday (see Administration For ITV Digital Confirmed).The League is threatening to sue ITV Digital’s joint owners, Carlton and Granada, for £500m to cover the outstanding £178m that the company owes… Continue reading Jowell Urges ITV Digital To Continue Talks

Scottish Radio Holdings (SRH) has released a trading update prior to the end of its half year on 31 March. The company indicated that while a decrease in group revenues is expected, its focus on local media has protected it from the full force of the media downturn.SRH’s revenue is expected to show a decrease… Continue reading SRH Expects 3% Decrease In Interim Revenues

Maiden Group this morning released full year results for 2002 revealing a decline in underlying sales although the company still outperformed the outdoor market. Outdoor sales revenue was £80.3 million, a slight increase on 2000 totals of £80.2 million. Underlying outdoor sales were down 0.8%, compared to decline in outdoor market of 2.8%. Maiden said… Continue reading Maiden Anticipates ‘Gradual And Measured’ Recovery In 2002

SponsorClick has today announced that it has revised up its 2002 global sponsorship market growth forecasts, published last December. The company said that “given the stronger than expected economic outlook” during Q1 2002, SponsorClick now forecasts +12% for the sponsorship market in 2002, compared to its previous estimate of 10%. It is estimated that the… Continue reading Sponsorship Market Will Grow By 12% in 2002, Says SponsorClick

The Commercial Radio Companies Association (CRCA) has published a report in the hope of stimulating debate on the shape, approach and duties of OFCOM.Among the points made in OFCOM: Deregulating Commercial Radio are that the BBC should fall completely within the OFCOM remit, echoing the feelings of others in the industry, including the IPA (see… Continue reading CRCA Publishes Report On Role Of OFCOM