The Institute of Sales and Promotions (ISP) has formed a partnership with the Advertising Agency Register (AAR) as part of a move to simplify the advertising agency selection process.The partnership will see ISP members offered full access to the AAR’s advertising agency search and selection process as part of the AAR’s “added value membership benefits… Continue reading ISP Moves To Simplify Agency Selection
Cabal Communications is to launch a one shot spin-off from its home interest title The Real Homes Magazine, called The Real Makeover Magazine. The magazine, launched on 14 March with a cover price of £2.50, will have a print run of 180,000 and Cabal expect a large proportion of sales to come from readers of… Continue reading Cabal Plans Real Homes Makeover Spin-off
French television broadcaster TF1 has released 2001 financial results which show a 4.7% decline in advertising revenues for the flagship TF1 station, according to ABN Amro. The rest of the company’s results are in line with expectations, suggesting that there is an improving outlook for the French television advertising market, according to the analysts. TF1’s… Continue reading TF1 Figures Show Possible Improvement In French TV Ad Market Outlook
The best performance in yesterday’s media market came from Pearson, which saw shares rise 13.77% to close at £8.76. The media group that owns the Financial Times reported its full year results yesterday showing a 12% drop in 2001 pre-tax profits (see Ad Market In 2002 Will Be ‘Flat’ Says Pearson).Granada also fared well yesterday… Continue reading Sharewatch
United Business Media’s (UBM) chief executive, Clive Hollick, this morning said that ‘2001 was one of the toughest trading periods’ that the company has experienced, with the slump in technology advertising halving the group’s profits. UBM posted a pre-tax loss of £541.2 million, compared to a £2.1 billion profit the previous year. Operating profit fell… Continue reading UBM Shares Fall As Profits Are Halved By Hi-Tech Ad Slowdown
Last week’s IPA conference on communications reform resulted in pan industry agreement that competition in air time sales needs to be maintained and that the BBC should be brought under Ofcom control.One of the speakers at the conference was MediaVest CEO and chairman of the IPA’s media policy group, Jim Marshall. He said: “We want… Continue reading IPA Conference Brings Pan Industry Agreement
US advertising is forecast to fall by 5.7% in 2002, according to the latest figures from Jack Myers Report, compiled in January. Local/regional cable television and online are the only two sectors expected to show a positive performance across the year. Network and local broadcast TV, conversely, are looking pretty weak. US 2002 advertising growth… Continue reading US 2002 Advertising Forecasts From Myers Reports
NRS National Newspaper Round-Up – January 2002The latest national newspaper readership figures released by the NRS show that for the period August 2001 to January 2002, the readership of national newspaper titles grew by 0.2% to just below 66 million. As in recent months, significant movement in both directions was seen in the broadsheet market.The… Continue reading NRS National Newspaper Round-Up – January 2002
United Business Media’s (UBM) chief executive, Clive Hollick, this morning said that ‘2001 was one of the toughest trading periods’ that the company has experienced, with the slump in technology advertising halving the group’s profits (see UBM Shares Fall As Profits Are Halved By Hi-Tech Ad Slowdown) Hi-tech ad slump hits CMP Media Advertising volumes… Continue reading UBM Profits Halved By Hi-Tech Ad Slowdown As Decline Continues
The discontinuation of a brand can mean the loss of much hard-won familiarity and loyalty. As brand value becomes an increasingly valuable goal in the media process, is it time to dust off those old favourites and let them have another shot? Will Collin of Naked Communications would be at the front of the queue… Continue reading Feature: Gone But Not Forgotten
