According to a recent report from The Strategis Group Strategis dataBank: Global Cellular/PCS & Next Generation Subscribers and Operators, the global wireless marketplace will grow by 19% in 2002. Next generation services launching around the world will drive growth and by 2007, Strategis believes that 63% of users will subscribe to these services. Growth will… Continue reading 1.7 Billion Mobile Subscribers Worldwide By 2007, Says Strategis
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Natmags is investing half a million pounds in revamping its young women’s health title Zest. The news comes as the consumer magazine industry prepares for next week’s ABC results for the second half of 2001.The last set of ABC results did not bring good news for the title, as its circulation total of 110,000 represented… Continue reading Health Mag Zest Given £0.5m Makeover
BSkyB was the best performer in the media market and the highest climber in the FTSE yesterday. Shares rose 6.44% close at £7.02, ahead of the company’s figures due to be released today.ITV partners Carlton and Granada also performed strongly yesterday. The former saw shares climb 5.98% to finish at £1.95, whilst Granada was up… Continue reading Sharewatch
The national press market had a better year in 2001 than the year before, in that falls in readership and circulation were less pronounced. Falls were seen in circulation for the mid and more especially the popular market titles, but the broadsheets had a better year in this respect. The daily mid market saw its… Continue reading National Press Market Round-Up – 2001
The national press market had a better year in 2001 than the year before, in that falls in readership and circulation were less pronounced- down 1.2% in the former and 0.8% in the latter. Falls were seen in circulation for the mid and more especially the popular market titles, but the broadsheets had a better… Continue reading National Press Market Round-Up – 2001
Universal McCann has launched a new tool for use in the planning process which it claims can “cut through the clutter” and unveiled its new approach to media.Brian Jacobs, regional director of Universal McCann EMEA, explained the purpose of the new qualitative research programme, called “Brand Engage”, which talks to 13-70 year old consumers in… Continue reading Universal McCann Unveils New Approach
The controversy surrounding BARB’s new TV ratings system has deepened following speculation that the new audience research panel may not be up to its full strength of 5,200 viewers until May or June.BARB has issued a statement saying that panel, which should have gone live before the start of the new BARB contract on 1… Continue reading BARB Controversy Continues
BSkyB put on 218,000 new digital satellite customers in the six months ended 31 December 2001, beating consensus expectations and taking the group’s customer base to 5.7 million. As well as a healthy growth in subscribers, the satellite broadcaster’s average revenue per user (ARPU) also rose, by 11% to £331. Overall revenues were up 22%… Continue reading BSkyB Growth Beats Expectations
Natmag Contract Publishing has launched its own website www.natmag-contract.co.uk and has announced that it has joined the Association of Publishing Agencies (APA).The company, which was launched by Natmags last November (see Natmag Launches Contract Publishers www.natmags.co.ukRecent Press stories from NewsLine: Emap To Launch New Teen Weekly IFG Sells Hotdog to Paragon FT To Launch New… Continue reading Natmag Contract Publishing Unveils Website
Granada has announced that fast food brand KFC is extending its sponsorship of ITV1’s SM:TV Live to include a new interactive application.From 16 February viewers watching the Saturday morning children’s programme on ITV Digital will be able to interact with various elements of the show, including Wonkey Donkey and Chums.Granada’s controller of interactive TV sales,… Continue reading SM:TV Goes Interactive With KFC
