Granada has announced that fast food brand KFC is extending its sponsorship of ITV1’s SM:TV Live to include a new interactive application.From 16 February viewers watching the Saturday morning children’s programme on ITV Digital will be able to interact with various elements of the show, including Wonkey Donkey and Chums.Granada’s controller of interactive TV sales,… Continue reading SM:TV Goes Interactive With KFC
Global home networking households are expected to grow from 5.6 million at year-end 2001 to 47.0 million in 2006 – a compound annual growth rate of 53%, according to research by Strategis Group. The Strategis Group believes that home networking will play a major role in the communications lives of millions of people throughout the… Continue reading Global Home Networks Will Number 47m By 2006, Says Strategis
RevenueITV’s annus horribilis is clear to see when looking at ITV1’s revenue figures for the year. Down over £200m or 13.5% year on year to £1.7bn , the lowest point of all came in June, with a drop of 24% in revenues year on year. The only ray of hope came at the very end… Continue reading Annual TV Market Round-Up – 2001
Flytxt has formed a partnership with global solutions and mobile messaging company Logica, to allow advertisers to run more high-volume mobile marketing campaigns.Under the partnership, which combines Flytxt’s mobile marketing applications with Logica’s text messaging infrastructure, the two companies will work with mobile operators to build a network capable of supporting a greater number of… Continue reading Flytxt Announces Partnership With Logica
Casino-on-net.com‘s position as the most popular online advertiser for women continued throughout December. The site gained exposure among 2,555,000 female internet users during the month and commanded a 17.2% reach of the total UK at-home internet universe. Amazon.com, which was the third most popular online advertiser for women during December, remained strong throughout the month… Continue reading New Media Round-Up
ABC Electronic (ABCe) has completed its first audit of an email publication, meaning that the online publishing industry could soon become as accountable as the magazine and newspaper industries.Brighton-based publisher, Headstar’s “e-government bulletin” is the first to receive an audit of this kind through ABCe. Following an audit process that validated live email addresses, the… Continue reading First E-Mail Audit Completed
Ad 2-One, the digital sales and marketing arm of Vivendi Universal, is launching a new online advertising format containing sound.The company claims that the new rich-media format, called Shoshkeles, offers advertisers “intelligent branding,” allowing them to interact with consumers through a series of “sound enabled animations.”According to Ad 2-One, the new ads, which have been… Continue reading Ad 2-One Unveils Online Ads With Sound
More people are visiting e-commerce sites from work than from home, according to the latest figures derived from NetValue’s new Megapanel.The figures generated for December 2001 by the Megapanel, which measures internet behaviour at home, work and university, show that online shopping site, littlewoods.co.uk experienced a 400% month on month increase in at-work users during… Continue reading E-Commerce Sites Get Boost From Work Users
Aegis Group, the media communications and market research network, has acquired Market & More, a European market research company with operations in Germany, Netherlands, Belgium and France. Market & More provides full-service custom research to a blue-chip client base of major European and multinational FMCG companies, including Procter & Gamble, Interbrew and Danone Group. Aegis… Continue reading Aegis Acquires European Market Research Group
The FT this morning reports that talks are being held today between Rupert Murdoch and key News Corp TV executives regarding the company’s position on troubled German broadcaster Kirch. BSkyB holds a 22% share in Kirch’s pay TV operation and decisions must be made on the future of this arrangement and the put option BSkyB… Continue reading Murdoch In ‘Make Or Break’ Talks Over Kirch
