Major advertisers are having to chase “thinner and thinner margins” as content production becomes “solved” due to rapid advances in AI tech and insights, a leading data analyst for Heinz has claimed.
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Mediatel Connected head of research Anne Tucker digs a little deeper into RAJAR’s most recent radio listening analysis, and finds it’s clear we’re still a nation of radio lovers.
Reach audience and content director Anna Jeys speaks about the challenges in building audiences across social platforms, and the need to reach younger audiences on their own terms.
At a time when most big companies are still run by men, it is more critical than ever that we do whatever is necessary to hold on to talented women in media, warns the The Village’s co-founder.
Three growth engines are profoundly reshaping the market luxury market, which is driving spend on outdoor media, writes Mediabridge’s co-founder.
Green brings 30 years of experience in the advertising and cultural sector to the role, where he will lead the IPA’s Effectiveness Pillar.
In brief: Channel 4 and Lloyds Bank have have pledged to award free TV airtime to businesses owned by Black people.
Nationwide’s head of media will be leaving the company after more than 15 years.
ITV will offer advertisers a free ad campaign measurement service as part of a range of measures designed to help advertisers prove the effectiveness of TV’s contribution to a brand’s sales.
In brief: Katrin Robertson, leader of the World Out of Home Organisation’s Sustainability Taskforce and CEO of BlowUp Media, will sit on a panel to dive into the subject along with five other experts.