More Uk articles

Total marketing budgets were revised upward 2.2% in the IPA’s latest Bellwether report, led by a return to growth for main media marketing.

MediaCom’s head of planning states the case for relevance as an antidote for the debate around the benefits of personalisation.

In brief: Adrienne Carter joined The New York Times in 2010 and most recently worked as its Asia editor since 2019.

David Black, senior director UK and managing director of technology, media, telecoms & apps at Google talks about why selling media has gotten harder.

Progress is being made in programmatic reporting that should, ultimately, lead to progress in trading methods and thence to delivery and performance.

With a memoir in the works and a much touted leadership return, it may be up to Parliament’s Privileges Committee to stop the Johnson juggernaut.

Ad impression match rate also increased nearly fivefold from just 12% in 2020 to 58% in the latest study.

The first of a series on British newsbrands’ expansion into the US. Reach’s chief digital publisher discusses its upcoming US launch.

In brief: BBC Radio 2 host Ken Bruce is leaving after 31 years to join Bauer Media’s Greatest Hits Radio.

With FAST platforms cashing in on US audiences, Nick Swimer asks why free ad-supported streaming TV has been slow to infiltrate UK CTV planning