In a display of unity, a cross-industry coalition of marketing agency giants launched The Big C brief, an attempt to redefine cancer in the workplace.
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The guide identifies areas where advertisers can consider action now to reduce the direct carbon emissions of their advertising activity.
The US Joint Industry Committee (JIC) has published a scoring rubric for cross-platform currencies and a six-month plan for its Streaming Data Service.
When it comes to emerging technologies and how they will impact marketing, how do we heed the cynic’s glass half empty caution, while also embracing the optimist’s glass half full guidance? The realist’s answer is to experiment, scale and repeat, argues Essencemediacom UK’s head of media planning.
There is a lot going on when it comes to AI and that’s just in the media and advertising world. Tech reporter Ahmed Elkady has you covered with MED-AI, a weekly summary of what’s happening and why it matters.
Interview: The Brandtech Group founder talks to The Media Leader about mega networking, why the industry is failing to grasp the implications of artificial intelligence, and his latest acquisitions.
Nina Franck explores how to pick and mix campaign measurement tools to best suit business and budgets.
Jon Steinberg joins Omar Oakes to discuss changes he is bringing to Future, the value of attending Cannes Lions, and the state of the digital publishing industry.
O’Brien told The Media Leader that she is working towards a ‘semi-retirement’ and will be vacating the position of head of media, effectiveness and performance near the end of the year.
A two-year study by Lumen Research and Anzu found that in-game ads drive 98% viewability; a significantly higher figure than other digital ads.