Mike Follett, managing director at Lumen Research, is back on the podcast to discuss the key factors that make media effective, and where attention fits within the conversation.
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Both the 60/40 and 95/5 rules appear to share a family resemblance, but they couldn’t be more different. Marketers and media planners should engage with both rather than choose either one as ‘better’.
Instead of always searching for “the new”, Kite Factory strategist Rik Moore makes the case for returning and adding to the foundations of Craft Planning.
Rock bands consisting of media industry professionals are being asked to take part in a new charitable event this September called Media Rocks.
Older audiences are often an overlooked growth segment, and we can no longer assume that they’ll simply overhear our advertising because of the way media ages up, writes Wavemaker’s strategy chief.
We need a collective effort to reduce advertising’s contribution to the climate crisis, writes Ozone’s chief strategy officer. (Partner content)
A net balance of more than 10% of firms surveyed expanded their budgets in sales promotions in the last quarter, according to the latest IPA Bellwether report.
The streaming giant’s ads plan membership has doubled, it said, albeit from an admittedly small base.
Analysis: Now discounters are joining the retail media party.
In an earnings call, Omnicom Group CEO John Wren insisted that even though advertisers have been looking for flexibility, they are “not walking away from their commitments”.