Governments, regulators and trade bodies will need to work with AI. But how far can it go in advertising process and creativity?
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The charity is launching new training solutions and expanding its commercial offer to address mounting mental wellness challenges.
The latest Advertising Association/WARC Expenditure Report finds that UK adspend in the last quarter of 2022 decreased by 5.8% – the first time Q4 spend has fallen since 2009.
Karen Stacey, CEO of Digital Cinema Media (DCM), Zenith UK, and Ozone each took home two awards at the Media Leader Awards, while Jeremy Bullmore was awarded posthumously.
The Digital Markets, Competition and Consumers bill will create a regulator with powers to impose large and daily financial fines on large tech companies.
Speaking at The Future of Brands 2023 conference, the BBH founder decried the state of British brands and downplayed the effects of media fragmentation on the ability to cut through.
Matt Salmon, director of UK sales at Snap, shares what he would do if he took a year off work and what the biggest turning point in his career has been.
As The Sun declares the “political assassination” of Dominic Raab “by snowflake civil servants”, the publication’s former editor wants to know if his real saboteur was the British press. Spoilers – it wasn’t.
Despite political uncertainty and a cost-of-living crisis, the UK’s digital ad market grew by 11% in 2022.
The World Federation of Advertisers has published a third update to its Global Media Charter, identifying “serious, complex, and intractable issues which will require collaboration and input from all corners of the industry.”