Exclusive: Despite publicly advocating for well-established cross-media measurement standards, YouTube has been unable to integrate into the Barb system and now faces restrictions.
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The release comes as research projects launched by the marketing body found that trust in national news brands is higher than social media, leading to greater ad effectiveness.
In brief: Channel 4’s digital-first brand for YouTube has surpassed 25 million views and attracted 104,000 subscribers, in its first six months, the broadcaster has announced.
A new joint study has highlighted how out-of-home advertising reinvests revenues into London; the circular economy, local infrastructure and diverse initiatives.
WPP agency Wavemaker has appointed Jon Gittings to international head of strategy where he will be responsible for developing US-based global new business opportunities.
Can agencies really expect to recruit, retain and incentivise their people without a rise in baseline salaries, asks Nick Manning.
The proven power of TV and the level-playing field argument are pretty compelling reasons to participate in Origin’s cross-media measurement solution, writes the ISBA-backed initiative’s CEO.
An assessment by Scope3 has found direct digital ad inventory like Teads’ greatly reduces emissions from digital advertising.
WPP CEO Mark Read will open the Media Leaders Awards’ results ceremony at next week’s awards ceremony, with a fireside chat about leadership with The Media Leader’s editor Omar Oakes.
In brief: Mark Halliday, director of Global’s Digital Ad Exchange (DAX), has left the company.