Advertisers still seem hesitant to get involved long-term in the Women’s World Cup, which kicks off in just under three weeks’ time, according to media experts and planners.
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Reddit wants to become a serious ad platform, but hell hath no fury like a Redditor scorned.
MailOnline has grown its audience 3% to 25.2 million readers, surpassing The Sun and The Mirror.
The alpha trial is set to commence in July with EE, L’Oréal, PepsiCo, P&G and Unilever participating, and with data from digital video, digital display and linear TV.
The new measure, ECOzone, is being launched as part of Ozone’s fifth anniversary as a publisher ad sales platform.
Having technological access involves a certain level of privilege. Although it’s still new, we may already be in danger of never realising an inclusive metaverse, writes Mindshare’s paid social account director.
Review: Madison Avenue Makeover is an exciting and thoughtful book that is well worth a read for an industry grasping for new ideas. By Ahmed Elkady.
Prosperity is no longer a reliable guide to purchasing patterns, writes Wavemaker US’s chief strategy officer.
JCDecaux UK’s head of programmatic shares what is holding back industry growth and what the next steps towards transformation are.
Leaders across our industry to write a short review on books they would personally recommend. This week we here from Phil Rowley, Hamid Habib, Jean-Paul Edwards, Jan Gooding and Michael Farmer.