The ASA has made its first adjudication on SMS advertising and has upheld a complaint against a computer games company for sending a spoof text message asking people to report for army duty.The ASA received complaints from a former member of the British army who felt that the text message, which stated: “Please report to… Continue reading ASA Upholds First SMS Ad Complaint
IPC is closing six of its magazines as well as its events and exhibitions business, IPC Live, resulting in 115 redundancies. Your Life, Marie Claire Health and Beauty, Woman’s Journal, Your Garden and Homes and Ideas will all close as part of an ongoing review of the company and Parenting’s Complete Guide to Pregnancy will… Continue reading IPC Closes Exhibitions Business And Six Magazines, Costing 115 Jobs
Future Network was the best performer in yesterday’s buoyant media market, in which only two companies saw shares fall. Stock was up 18.18% to finish at 39p, an increase of 6p on the previous day.Carlton, which was rumoured to have been considering an informal takeover bid made by the German group, Bertelsmann TV, during September… Continue reading Sharewatch
SMG’s Pearl & Dean cinema advertising sales house has secured the contract to provide theatre advertising for four years to the network of UGC Cinemas. The contract begins on 7 January 2002 and covers UGC’s 43 cinemas in the UK and Ireland, totalling 405 screens. This deal will increase to 1,406 the number of screens… Continue reading SMG’s Pearl & Dean Wins UGC Cinemas Contract
SMG has announced that its wholly owned subsidiary, Pearl & Dean, has been awarded the four-year contract to sell advertising across the UK and Ireland for UCG Cinemas.The contract, which runs from 7 January next year and covers 405 screens in 43 cinemas, takes the number of screens handled by Pearl & Dean to 1,406… Continue reading SMG’s Pearl & Dean Secures Cinema Ad Deal
The European Commission has cleared the sports rights merger between Groupe Jean-Claude Darmon, Canal+ Group and RTL Group, following months of speculation and delays. The new entity, which combines all the sports right activities of the three groups, will be called Sportfive. The merger, first announced in May, will create a leading European venture with… Continue reading EC Clears European Sports Rights Merger
Internet advertising revenue in the UK exceeded £90m in the first half of 2001, showing an increase of £26m or 42% on the same period last year, according to the latest research carried out for the IAB.The study, which measures the industry based on figures submitted by the finance departments of online media companies, shows… Continue reading UK Internet Ad Revenue Grows 42% In First Half Of 2001
Scottish Radio Holdings’ (SRH) greater exposure to local advertising revenues has enabled it to outperform the radio market, according to its annual financial results released this morning. Whilst SRH saw radio turnover remain more or less flat (£34.2 million this year against £34.8 million in 2000) and radio profits dipped from £13.0 million to £11.0… Continue reading Scottish Radio Outperforms Market, But Profits Dip
Car use is on the increase – Office for National Statistics figures put the percentage of UK households with access to at least one car at over 70%, while one household in four has two or more motors.The UK magazine market has upwards of 20 general interest motoring titles, not including the numerous used-car, off-road,… Continue reading Feature: Motoring Websites
Speaking at last week’s MRG conference, Lucy Shepherd, head of research at CIA UK, said that interactive TV (iTV) needs to be greatly improved if the growing tide of consumer apathy is to be stemmed.She said that digital TV has failed to inspire viewers since its launch three years ago and explained that interactive services… Continue reading MRG One Day Conference: The Future Of Interactive TV
