The topic of the first MRG meeting of 2002, held last night, was the National Census that took place last year. The UK-wide survey will already have had some impact on the advertising industry, thanks to the use of a variety of media to promote the “Count Me In” message the ONS adopted to persuade… Continue reading MRG Evening Meeting: The National Census
AOL Time Warner has struck what could be the biggest global cross-media marketing deal in history with the world’s largest advertiser Unilever.The three-year multi-million dollar deal will see AOL market Unilever’s range of consumer brands including Dove, Slim Fast, Ragu and Vaseline across its on-air, online and print properties in the US and Europe. Cross-platform… Continue reading AOL And Unilever Strike Global Cross-Media Deal
Commercial radio has recorded its highest ever share of the display advertising market, according to the Advertising Association’s latest Quarterly Survey of Advertising Expenditure.The survey shows that in the third quarter of 2001, from July to September, commercial radio accounted for 6.8% of display advertising revenue. This figure means that the commercial radio industry’s share… Continue reading Brands Turned On By Radio Advertising
The latest BARB data on digital viewing shows that year on year ITV1 saw its share of viewing in all homes fall in December, from just under 30% share in December 2000 to just over 25% in December 2001. BBC1, which recently claimed victory over ITV1 in the Christmas day ratings (see BBC Claims Ratings Victory… Continue reading Digital Viewing Round-Up – December 2001
NRS figures for National Newspapers in November show that the market as a whole remained relatively stable year on year, slipping just 0.2%. However, this was not to say that movement was not seen at individual titles, where fortunes were decidedly mixed.Titles on the up in November included the Daily Star, which added 12.2% or… Continue reading NRS National Newspaper Round-Up – November 2001
Online retail websites were used by almost 33 million Europeans in December, with figures from Jupiter MMXI showing that the audiences for these sites are growing faster than the overall European internet population. Christmas shopping saw 9 million unique visitors from the UK use online retail sites in December, whilst Germany topped the usage with… Continue reading Europeans’ Use Of Retail Sites Jumped 40% In December
colspan=”5″>National Newspaper NRS Figures – November 2001
The Independent Television Commission (ITC) has launched its second and final consultation of the most comprehensive review of advertising regulation since commercial television began. The second consultation includes a full review of the code and draws upon the views and advice received in the first review, which has resulted in a lifting of the ban… Continue reading ITC Launches Second Regulation Consultation
An attempt by Vivendi to reduce its debt level by selling off 55 million shares held in treasury stock failed yesterday when more than a third of the stock was left unsold. The offer was backed by Deutsche Bank and Goldman Sachs and aimed to raise E3.3 billion for Vivendi Universal. Its announcement, however, precipitated… Continue reading Bankers Count The Cost Of Vivendi Flop
TV Market Round-Up – November 2001RevenueFears of falling TV revenues are confirmed in the figures for November 2001, with revenue across all terrestrial and non-terrestrial commercial channels falling 11.2% year on year. Worst affected were ITV1, which dropped 12.9% in an analysis against the same period last year, and Channel 5, which fell 12.6%. Even… Continue reading TV Market Round-Up
– November 2001
