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Hutchison 3G, holder of the UKÂ’s largest third-generation mobile phone licence and BBC Technology have agreed a deal which will see the BBC providing content for Hutchison’s 3G wireless service. BBC Technology will provide content, including news and entertainment, for Hutchison and will also be responsible for processing and formatting the content so as to… Continue reading BBC Technology To Provide Content For Hutchison 3G

The Wireless Advertising Association (WAA) and the Wireless Marketing Association (WMA) have merged in an attempt to provide a unified body for the mobile marketing industry.The new body, which will be known as the Mobile Marketing Association (MMA), will focus on promoting the growth of the industry and on establishing universal standards to govern privacy… Continue reading Wireless Marketing Bodies Merge

Digital media agency i-level has created a new division, i-level digital partnerships, which will concentrate on long-term digital partnerships for clients who require retail, content or funtionality distribution, outside the traditional advertising role.The agency says it has half a dozen clients on board already, but has only revealed the names of two: BT Communications Products… Continue reading i-level Creates Retail Division

The topic of the first MRG meeting of 2002, held last night, was the National Census that took place last year. The UK-wide survey will already have had some impact on the advertising industry, thanks to the use of a variety of media to promote the “Count Me In” message the ONS adopted to persuade… Continue reading MRG Evening Meeting: The National Census

According to the Yankee Group, 7% of Internet users chose not to access the internet from home, despite owning PCs. The primary reason, given by 72% of respondents, for not having internet access in households with incomes of less than $25,000 per year was that access is too expensive. Other reasons included already having access… Continue reading Internet Use At Work Favoured Over Home, Says Yankee Group

AOL Time Warner has struck what could be the biggest global cross-media marketing deal in history with the world’s largest advertiser Unilever.The three-year multi-million dollar deal will see AOL market Unilever’s range of consumer brands including Dove, Slim Fast, Ragu and Vaseline across its on-air, online and print properties in the US and Europe. Cross-platform… Continue reading AOL And Unilever Strike Global Cross-Media Deal

Commercial radio has recorded its highest ever share of the display advertising market, according to the Advertising Association’s latest Quarterly Survey of Advertising Expenditure.The survey shows that in the third quarter of 2001, from July to September, commercial radio accounted for 6.8% of display advertising revenue. This figure means that the commercial radio industry’s share… Continue reading Brands Turned On By Radio Advertising

The latest BARB data on digital viewing shows that year on year ITV1 saw its share of viewing in all homes fall in December, from just under 30% share in December 2000 to just over 25% in December 2001. BBC1, which recently claimed victory over ITV1 in the Christmas day ratings (see BBC Claims Ratings Victory… Continue reading Digital Viewing Round-Up – December 2001

Wednesday proved a reasonably quiet day for media shares, with around a third ending the day at the same price as they closed on Thursday. Among those which did move were BSkyB, WPP and Pearson, which all slipped over 2%, while falls at Taylor Nelson Sofres and SMG were closer to, or more than, 3%.Movement… Continue reading Sharewatch

Genie, the mobile internet business of BT’s mmO2, has formed a joint marketing agreement with Nightfly, the wireless media channel which is a subsidiary of drinks company Diageo. the deal will see mobile advertising and promotion-based campaigns delivered across their collective user bases, with both companies taking a share of revenue for each SMS campaign.Mark… Continue reading Genie And Nightfly Form Youth Marketing Agreement