More Uk articles

According to GPRS Roaming: Technical Options And Strategic Implications, a new report published by Analysys, General Packet Radio Services (GPRS) subscriber numbers in western Europe will approach 6 million by the end of 2002. However, this is unlikely unless GPRS roaming becomes possible within the next six months. “While very little GPRS data revenue will… Continue reading Roaming Will Drive GPRS Take Up, Says Analysys

Interactive television (iTV) represents the point at which the TV ceases to be just a TV. Interactivity promises a two-way relationship with television programmes; access to the internet; the opportunity to browse and buy goods and services from the sofa via the screen, as well as a host of quizzes, news material and programme-related editorial… Continue reading Insight Analysis: The Struggle For Interactive Television

Capital Radio holds its annual meeting today and the fear is that it will release a gloomy trading statement. This brought shares in the company down yesterday, by 15p to £7.07˝. This in turn had a knock-on effect on other radio owners, with Chrysalis dropping over 5% to £2.34 and GWR, also making revenue predictions… Continue reading Sharewatch

Liam Hamilton has been appointed the new controller of daytime at ITV, following the resignation of Maureen Duffy last week.Hamilton was formerly managing director and director of broadcasting at LWT before leaving to become CEO of Worldpop.com in 2000. His experience also includes a stint as editor and executive producer at GMTV and editor of… Continue reading ITV Names Hamilton New Daytime Controller

Channel 4 is to report its first financial loss in almost ten years after the economic downturn caused advertising revenues at the channel to fall by more than £35m during 2001.Channel 4’s managing director, David Scott, told a parliamentary select committee yesterday that the channel would not be making a contribution to the Treasury “as… Continue reading Channel 4 Shows First Loss In A Decade

The SMS revolution is well and truly underway in the UK and as the advertising downturn continues to take its toll on marketing budgets an increasing number of advertisers are realising that text messaging is an effective way of reaching consumers – particularly the elusive 18-24 year-old youth market.Mobile phone penetration in the UK currently… Continue reading Feature: Wireless Marketing

Maiden is to roll out two new London Transvision sites in Euston and Liverpool Street stations in the spring or summer of this year. The giant LED screens, which show a silent news service provided by ITN along with advertising to passengers on the station concourse, will join similar sites at Victoria and Waterloo in… Continue reading Maiden To Roll Out More Transvision Screens

The Radio Advertising Bureau (RAB) has set its sights on attracting more household cleaning brands to use radio advertising, with the publication of a document drawing on a variety of research.Mark Barber, director of advertiser consultancy, said: “The traditionally TV-dominated media schedule is very one dimensional when it comes to talking to consumers. The challenge… Continue reading Radio Targets Household Cleaning Brands

ITV will no longer publish commercial performance targets for ITV1 after failing to meet them for the past two years (see ITV To Miss Peak Time Share Target).ITV’s marketing and commercial director, Jim Hytner, has taken the decision to end the network’s commitment to publishing the targets and will instead present ITV’s ambitions to advertising… Continue reading ITV Abandons Performance Target Strategy

The number of online adverts increased 8% month on month during December even though fewer brands advertised on the internet, according to Lemonad’s latest online advertising barometer figures.Lemonad claims that online advertising “surged” in the run up to Christmas with the number of adverts reaching 14,196, despite the number of advertisers using the medium declining by… Continue reading Online Ads Rise In December