The Digital Radio Development Bureau (DRDB) has declared a £99 digital radio promotion a success, after 5,000 people went after 300 of the cut-price sets. Terry Scicluna, chief executive of the DRDB described the response as “a wake-up call for the big brands to get mass market DAB digital radios on sale quickly.”The promotion was… Continue reading Cut Price Digital Radio Promotion Is Success
The Radio Authority has advertised the local digital multiplex licence for Norwich and the surrounding area. The potential audience of over 15 year olds for the area covered is 550,000.The current commercial licences held for the Norwich area are all for stations either owned or part-owned by GWR: Broadland 102, Classic Gold Digital Amber and… Continue reading Radio Authority Advertises Norwich Multiplex
The More Group is to be renamed Clear Channel UK from 1 January 2002. The names of brands under the More umbrella, including Adshel, More O’Ferrall and Taxi Media will not be affected.Stevie Spring, chief executive of the group (right), said: “This is part of our strategy of building a worldwide brand representing outdoor advertising,… Continue reading More Group Renamed Clear Channel UK
German media giant, Kirch Group, is reportedly facing a financial crisis if the Dresdner Bank calls in a loan repayment, as expected, of around E500 million. The deadline for the loan is officially the end of this year, although credit is often extended. However, the reports suggest that Dresdner will not be allowing an extension… Continue reading Kirch Group Faces Financial Crisis, Say Reports
Mark Thompson, former BBC director of television, emphasised his commitment to digital entertainment when he was confirmed as the new chief executive of Channel 4 today.Thompson, who takes up the position next March, said that his primary role will be to take advantage of new digital opportunities and dismissed claims that the channel had overstretched… Continue reading Thompson Takes The Helm At Channel 4
Vivendi Universal may be able to put together a global cable and television production business, using the entertainment arm of the USA Networks media company, press reports are suggesting today. Jean-Marie Messier, chairman of the French group Vivendi, is said to be in discussions with Barry Diller, his opposite number at USA Networks, about carving… Continue reading Vivendi May Take USA Networks’ Cable And TV Businesses
Last week it was BT getting into trouble over its internet services (see ASA Questions BT’s “Anytime” Claims). This week more complaints were upheld by the ASA against ISPs for failing to make the small print big enough.Freeserve put up the objection to AOL’s poster campaign which was headlined “100 Hour Free Internet Trial”. Small… Continue reading ASA Rules Against ISP Advertisers
In its annual report on the UK, the International Monetary Fund (IMF) says that the UK economy has fared better than most in the current global slowdown as a result of a “prudent and predictable fiscal policy”. Unemployment is now at its lowest level for 25 years and Gordon Brown’s recent pre-budget report (PBR) is… Continue reading UK Economy ‘On A Steady Course’ Says IMF
ACNielsen figures for 2000 showed that total travel adspend was just over £200m. Of this, Press took 60%, with the top destinations for travel advertisers’ money being the Daily Mail and Mail on Sunday.With the exception of the Mail titles, newspapers carrying travel supplements are broadsheets. These titles claim a readership for the paper as… Continue reading Feature: Upmarket Travel
Online marketing has become a ‘critical element’ in the European marketer’s mix, according to a research report from DoubleClick, published this month. The European Digital Marketing Survey looked at the use of online marketing tools in France, Germany, the UK, Spain, Italy and Scandinavia. It found that the UK leads the way in the adoption… Continue reading UK Leads Europe In Online Marketing Usage
