BCMG companies the Billett Consultancy and Barsby Rowe have launched a sponsorship evaluation service, designed to help advertisers assess opportunities within the growing sponsorship market.Sponsorvue offers post-campaign analysis of the overall price and value of a promotion, but can also be used prior to a campaign when the potential value of a campaign needs to… Continue reading Billetts Launches Sponsorship Evaluation
Freshstartloans.co.uk hosted the most popular banner ad during October, gaining exposure among 2,642,000 individual at-home internet users and commanding 17.9% digital reach. MSN held on to its mid-table position with the fourth, fifth and sixth most visited banner ads throughout the month. The site’s most popular banner gained exposure among 2,452,000 users and achieved 16.6%… Continue reading New Media Round-Up
German media giant, Kirch Group, is reportedly facing a financial crisis if the Dresdner Bank calls in a loan repayment, as expected, of around E500 million. The deadline for the loan is officially the end of this year, although credit is often extended. However, the reports suggest that Dresdner will not be allowing an extension… Continue reading Kirch Group Faces Financial Crisis, Say Reports
Johnston Press, which yesterday released a pre-close trading update revealing a growth in ad revenue of 1.6% compared to to the same period 2000 (see Johnston Press Bucks Advertising Downturn), saw shares fall 2.96% in yesterday’s market to finish at £3.60, an increase of 11p on the day before.Trinity Mirror continued to see stock slide… Continue reading Sharewatch
Vivendi Universal may be able to put together a global cable and television production business, using the entertainment arm of the USA Networks media company, press reports are suggesting today. Jean-Marie Messier, chairman of the French group Vivendi, is said to be in discussions with Barry Diller, his opposite number at USA Networks, about carving… Continue reading Vivendi May Take USA Networks’ Cable And TV Businesses
Channel 4 is set to make an official statement later today confirming the BBC’s director of programmes, Mark Thompson, as the new chief executive of the channel.Thompson will take over from Michael Jackson, who left the channel last month to take up a job in the States (see Jackson Leaves With Brass Eye Repeat). No… Continue reading Channel 4 Chief To Be Announced
Classicfm.com has signed a six figure deal for content from gardening internet and mail order retail group Greenfingers. Simon Ward, new media and digital director at Classic FM, said that the move was designed to give users of the website “the kind of content they want”, after research showed a desire for more in-depth lifestyle… Continue reading Classic FM Grows Website With Gardening Deal
Over half of the British adult population, or around 25 million people, now use interactive technologies including digital TVs, PCs and WAP phones, an increase of 6% on April 2001, according to a report by MORI.The research shows that the number of people with access to digital TV has grown by around a million in… Continue reading Britain Embraces Interactive Technology
In its annual report on the UK, the International Monetary Fund (IMF) says that the UK economy has fared better than most in the current global slowdown as a result of a “prudent and predictable fiscal policy”. Unemployment is now at its lowest level for 25 years and Gordon Brown’s recent pre-budget report (PBR) is… Continue reading UK Economy ‘On A Steady Course’ Says IMF
The More Group is to be renamed Clear Channel UK from 1 January 2002. The names of brands under the More umbrella, including Adshel, More O’Ferrall and Taxi Media will not be affected.Stevie Spring, chief executive of the group (right), said: “This is part of our strategy of building a worldwide brand representing outdoor advertising,… Continue reading More Group Renamed Clear Channel UK
