The ITC has received almost 200 complaints about a TV campaign for internet service provider, Freeserve, which features a group of nudists.The multimillion pound campaign, which was launched earlier this month to raise the profile of Freeserve’s on-line and off-line brand (see Freeserve Launches Ad CampaignFreeserve Launches Ad CampaignFreeserve Launches Ad CampaignFreeserve Launches Ad CampaignFreeserve… Continue reading ITC Receives Freeserve Ad Complaints
Christmas online retail and travel sales in the US will reach approximately $11.9 billion – an 11% rise year on year – according to a report released yesterday by Jupiter Media Metrix (JMM). JMM says that whilst growth in online shopping is slower this holiday season than last, the number of people making purchases is… Continue reading Solid Christmas Sales For Online Retailers Predicted By Jupiter
The long-running saga of Regional Independent Media Holdings (RIM) finding a buyer could run for another year after Melanie Johnson, the minister for Competition and Consumer Affairs gave one of the interested bidders, Trinity Mirror, another year to acquire the regional newspaper publisher’s titles.Johnson said that the one year extension would not raise competition concerns.… Continue reading Trinity’s RIM Bid Given More Time
AC Nielsen has named the 43 brands which it claims are the only ones to achieve annual sales of US$1bn and which can be considered “truly global brands”, but predicts that more will join the list in future. At the top of the “mega brands” league is Coca Cola. Only one UK brand- Guinness is on… Continue reading AC Nielsen Names 43 Global Mega Brands
The latest national newspaper readership figures, released by the NRS, show that in the period April to September this year, overall readership fell 1.7%. Around half of all titles saw a drop in readership year on year, but there were some notable exceptions.This month’s figures brought good news for GMG newspapers. The Guardian added 12.7%,… Continue reading PPA Honours Natmags Managing Director
After hearing WPP’s appeal yesterday, the Takeover Panel have again refused to allow the company to withdraw their 555p-a-share offer for Tempus. The full Panel met to hear Sir Martin Sorrell’s appeal, thought to centre around Tempus’s reluctance to provide WPP with key financial reports, after the Panel Executive dismissed WPP’s original request last week.Both… Continue reading Takeover Panel Rejects WPP Appeal
IPC Media has rebranded its direct marketing unit as IPC Consumer Direct. A new corporate identity has been created for the unit, including individual logos for each of the four business sections.Kevin Cordray, IPC’s direct marketing director, said: “We believe IPC Consumer Direct is more descriptive with regard to our work here in subscriptions marketing,… Continue reading IPC Rebrands Direct Marketing Department
Carlton and Granada saw shares fall yesterday after assuring ITV’s chief executive, Stuart Prebble, on Friday, that they would continue with their investment in troubled pay-per-view platform ITV Digital (see Prebble Denies ITV Digital Will Close). Carlton saw stock fall 2.07% to finish at £1.89, a loss of 4p on the previous day, while Granada… Continue reading Sharewatch
A US study has suggested that magazines could be the most effective element in the marketing mix when it comes to gaining return of investment on advertising. Research carried out by the Magazine Publishers of America and Media Marketing Assessment looked at 186 brands across 13 different product categories over a seven year period from… Continue reading Mags Most Effective In Marketing Mix
Terry Mansfield, managing director of the National Magazine Company, was awarded the PPA’s Marcus Morris award on Friday in recognition of his enthusiasm and knowledge of the magazine industry and his commitment to developing talent.Mansfield has headed Natmags since 1982 and was behind the development of magazines as brands. He has also seen the expansion… Continue reading PPA Honours Natmags Managing Director
