Taxi Media has appointed Wendy Asiedu to the newly created role of group sales manager and has hired two sales managers as part of a move to expand the company.In her new role Asiedu, who has been a sales executive at the company for four years, will take on responsibility for sales across the agency’s… Continue reading Taxi Media Appoints New Group Sales Manager
In its latest media economy forecasts, Optimedia predicts that UK advertising will see an upturn in Q3 2002 and boldly forecasts that a decline of 2% in overall growth in 2001 will be followed by a 2% increase in 2002.Television UK television has suffered badly this year, particularly ITV. Again Optimedia believes that the upturn… Continue reading Media Revenue & Inflation Forecasts From Optimedia
ITV’s director of channels, David Liddiment, has publicly rejected claims that he has been defeated by BBC1’s recent ratings domination. Writing in the Independent today, he said: “I am not about to surrender ITV1’s position as Britain’s most popular channel.”Liddiment’s defensiveness comes after many interpreted the speech that accompanied the launch of ITV’s winter schedule… Continue reading Liddiment Defends Risk Taking
The best performance in yesterday’s media market came from UBC, which saw shares jump 30.63% to close at 34źp, after the company said that it was positive about the future, in spite of the uncertain business environment.Cordiant issued its second profits warning in three months yesterday and announced further job losses, taking the total number… Continue reading Sharewatch
Cordiant Communications has announced further job losses, which will take the total number to more than 1,100. The news comes as Cordiant issues its second profits warning in three months (see Cordiant Falls On Profits Warning), blaming a “deteriorating trading environment.”The “headcount reductions” will take place alongside other cost cutting measures, as the company continues… Continue reading More Jobs To Go At Cordiant
In a pre-conference trading statement today, Cordiant Communications revealed that underlying profits were likely to decline by around 9% for the full year, compared to previous expectations of 5% (see Shares Slump As Cordiant Issues Profits Warning). The group says that market conditions remain “exceptionally difficult” and that the acceleration of decline in the second… Continue reading Cordiant Makes Further Jobs Cuts As 2001 Revenue Predictions Fall Further
The Digital Radio Development Bureau (DRDB) is to make a limited number of digital radios available for under £100 for the first time, in order to guage customer reaction to the £99 price point regarded by many as critical to the success of the medium and also to celebrate the 100th anniversary of Marconi’s first… Continue reading £99 Digital Radios To Go On Sale
Creative agency Inside Ambient has taken ambient advertising to a new level with the launch of “slap head” advertising.The concept was created by Inside as a way of targeting the elusive 18-25 year old market and offers brands the chance to have their logo tattooed on the back of 100 bald heads for up to… Continue reading Inside Ambient Launches Slap Head Advertising
OK! magazine is to be given away free with January’s edition of Company in a promotion designed to raise the profile of both magazines.A special 88-page edition of OK! has been created for Company readers and will be packaged with the magazine, which will sell at its normal cover price of £1.50.Natmags’ new publishing director… Continue reading OK! In Company Promotion
The ASA and the CAP are taking action to prevent a US based company from sending out promotional mail for a slimming product that is causing UK consumers “fear, distress and anger.”ASA and the CAP have received over 150 complaints against a mailing sent by the Health Laboratories of North America, which contains a hand-written… Continue reading ASA And CAP Act Against Deceitful Direct Mail
