Multi-channel viewing has grown dramatically over the past five years achieving 20% of viewing share in 2001, according to data from BARB, twice the share it had in 1996. Over the same period of time, ITV’s share has decreased from 35% to 27% and BBC’s from 44% to 38%. UK Share Of Viewing Trends, 1996… Continue reading UK Viewing Trends Show Gains For Pay TV
The first figures from the new BARB system will not be available until 15 January, leaving the increasingly numbers-fixated TV industry without ratings data for the opening weeks of 2002. Overnight ratings for the first couple of days of the year were due for release yesterday, but were suspended before BARB admitted that further diagnostic… Continue reading BARB Data Suspended Until 15 January
Pearson is increasing the cover price of the Financial Times from 90p to £1 after announcing that profits at the FT Group for 2001 are expected to be down 40% on 2000.Circulation of the Financial Times has been healthy over the last two years in comparison to the national newspaper market as a whole (see… Continue reading Pearson Increases FT Cover Price
The Radio Advertising Bureau (RAB) has launched the third wave of its campaign to promote the effectiveness of commercial radio and hopes to turn the advertising downturn to its advantage.Eight new executions are being broadcast across the commercial radio network, with the key message that radio can be four times more effective than TV as… Continue reading RAB Plugs Radio Ad Effectiveness
Pearson, which announced in December that 2001 profits at the FT Group could fall by as much as 40% on 2000 (see Pearson Warns On Profits), saw shares rise 2.84% yesterday to finish at £8.13, an increase of 22˝p on Monday’s closing price.BSkyB, which was recently awarded the contract to produce the successor to Channel… Continue reading Sharewatch
The BBC’s Top Of The Pops went interactive for the first time on Christmas Day drawing an audience of 4.7 million and achieving a 46% share of viewing.The festive special, which was shown at 2pm on Christmas day, featured a series of interactive services allowing TOTP‘s digital viewers to sing along with their favourite hits,… Continue reading Interactive Top Of The Pops Is A Hit
The Conservative Party is calling on the Government to amend the existing media ownership regulations and pass emergency legislation that will enable the establishment of a single ITV.The Shadow Media Secretary, Tim Yeo, has said that he plans to publish a bill proposing urgent amendments to the 1990 broadcasting act that will liberalise the “excessively… Continue reading Tories Call For ITV Consolidation
Casino-on-net.com moved up from third place to become the most popular online advertiser during November. The site gained exposure among 5511,000 individual at-home internet users throughout the month and commanded a 37.4% digital reach. Dell.com slipped from the top spot in October to become the fourth most popular online advertiser during November. The site was… Continue reading New Media Round-Up
The Competition Commission has today raised concerns about the acquisition by Johnston Press of eight local newspaper titles published by Trinity Mirror across the East Midlands.The Commission has raised a number of issues in its letter to the two parties, including the question of whether there is sufficient competition in the publishing areas to meet… Continue reading Regulator Questions Johnston’s Latest Acquisition
Freeserve has launched the second TV ad campaign in its “Freedom Of The Internet” promotion to raise the profile of its online and offline brand.Freeserve’s managing director Keith Hawkins, said: “This is the second TV ad execution in Freeserve’s campaign, which is extremely powerful for consumers. Our last campaign was a huge success and we… Continue reading Freeserve Unveils New TV Ad Campaign
