According to eSpending data from Goldman Sachs, Harris Interactive and Nielsen//NetRatings, the average American spent $77 online in the week following Thanksgiving. Average weekly online spending per person has increased steadily since the beginning of November and the number of internet users who bought online increased to 18% percent for the last week in November,… Continue reading US Online Consumer Spending Rises As Holiday Spending Rush Begins
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Regional newspaper publisher Johnston Press has this morning released a pre-close trading update which boasted profits in the ‘top range of market estimates’ and a growth in ad revenue of 1.6%, compared to to the same period 2000.Growth of 3.6% in ad revenue for the period to June 2001, boosted by a 13% rise in… Continue reading Johnston Press Bucks Advertising Downturn
The media communications companies of the recently merged Tempus and WPP (see WPP Will Buy Tempus), CIA and The Media Edge, are to be merged, creating a global group called Mediaedge:CIA.Charles Courtier, currently global CEO of The Media Edge, commented: “The two companies have the same vision and values and we are working towards the… Continue reading CIA And Media Edge To Join Forces
The latest data from the Audit Bureau of Circulation shows that the circulation of national newspapers fell in a month on month comparison during November. Overall circulation for the market was down 2.9%, with all but a couple of titles seeing reductions compared to October.Among the exceptions was the Financial Times, which managed a month… Continue reading National Newspaper ABC Round-Up – November 2001
The headline rate of inflation dropped sharply to 0.9% during November from 1.6% in October (see Inflation Rate Continues To Drop During October).The underlying rate of inflation also fell to 1.8% during the month, below the Government’s target rate of 2.5%.The retail prices index for November was 172.2Subscribers can access RPI trends by selecting “Ten… Continue reading Inflation Continues To Fall During November
Regional newspaper publisher Johnston Press has this morning released a pre-close trading update which boasted profits in the ‘top range of market estimates’ and a growth in ad revenue of 1.6%, compared to to the same period 2000. Growth of 3.6% in ad revenue for the period to June 2001, boosted by a 13% rise… Continue reading Johnston Press Bucks Advertising Trend With Positive Growth For 2001
colspan=”3″>2002 Ad Spending Forecast Comparisons
The Independent Television Commission has defended comedy’s right to satirise political and public figures, by rejecting complaints from viewers about ITV programmes 2DTV and The Frank Skinner Show that lampooned the current political situation in Afghanistan.A total of 16 viewers complained about a broadcast of 2DTV, an animated satirical series, saying that it made light… Continue reading ITC Acknowledges Comedy’s Right To Satirise
Below is a comparison of the most recent set of ad growth forecasts for 2001 and 2002, by country and region. The consensus growth for the UK this year is -3.1%% and 0.7% respectively. North America comes in at -5.9% for 2001 and -0.5% for 2002. Zenith Media and ABN Amro ad growth forecasts ÂÂ… Continue reading 2001/2002 Advertising Growth Forecast Comparisons, By Country/Region
The first advertising on 3G phones in Europe is to go ahead, promoting the services of internet bank Smile.co.uk across the Manx Telecom infrastructure on the Isle of Man.Online media planning company i-Level has negotiated the agreement, which, in the first instance, will see basic branding appearing on the 3G portal, although various formats and… Continue reading First Advertising On 3G Planned
