53% of the UK adult population, or 24 million people, accessed the internet during the last year, according to the latest quarterly figures from the October 2001 National Statistics Omnibus Survey.The survey shows that 39% of all UK households now have internet access, which amounts to 9.7 million households across the country, a figure that… Continue reading 53% Of UK Adults Use The Internet
2001 was ‘one of the most capricious years in decades’ for the media and advertising industries, according to a new report from the Billetts, with UK TV prices ending up at their cheapest since 1994. This appraisal of the year comes from Billetts’ Media Forecasts 2002 report, which predicts that there will be a slow… Continue reading Billetts Sees Return To Ad Growth Around September 2002
Look out for NewsLine’s end of year news round-ups on New Media and Ambient/Outdoor on tomorrow, when we return on 2 January 2002, Cinema and a media financial round-up from MediaTel Insight.JanuaryThe Radio Authority published its new Advertising and Sponsorship Code to bring it up-to-date with current or imminent legislation. This was the first major… Continue reading End Of Year News Round-Up: Radio
By 2005, US online advertising will be worth $18.8 billion, according to a GartnerG2 report released this month. This 2005 figure represents a 138% growth on the $7.9 billion of 2001. Gartner says that while advertising growth remains flat or receding in television, radio and print, online advertising revenue is set to grow considerably, but… Continue reading US Online Advertising To More Than Double By 2005
BSkyB, faced with the prospect of being sued for anti-competitive behaviour (see OFT Proposes Ruling Against BSkyB) saw shares slip again yesterday, ending down 13p at £7.32. One of the companies which may bring action against Sky, Telewest also saw a reduction in share price during yesterday’s trading, slipping 3¾p or 5.8% to end at… Continue reading Sharewatch
Look out for NewsLine’s end of year news round-ups on New Media and Ambient/Outdoor on tomorrow, when we return on 2 January 2002, Cinema and a media financial round-up from MediaTel Insight.JanuaryThe year began badly for Future, which issued its second profits warning in three months and saw its share price begin the year in… Continue reading End Of Year News Round-Up: Magazines
BSkyB has been awarded the multimillion pound contract to produce the successor to Channel 4’s flagship breakfast programme, The Big Breakfast.The initial contract runs for a year and BSkyB will produce the as yet unnamed programme, which will occupy the same 7am to 9am slot as the Big Breakfast, in partnership with Princess Productions.Sharon Powers,… Continue reading BSkyB To Serve Up Next Big Breakfast
The BBC is launching a major advertising campaign to promote digital TV and radio in the UK ahead of the launch of its new digital services next year.The “Everyone’s BBC” campaign will begin in February and aims to educate consumers about digital TV and radio services in the UK. The campaign is based on research… Continue reading BBC To Promote Digital Services
The ASA has given The National Rail Network the green light and has dismissed complaints that an advertising campaign promoting a “fast and frequent” rail service was “misleading”.Complainants objected to poster and national press adverts, which stated: “All Britain’s rail companies are working together to return you to fast and frequent services across the rail… Continue reading ASA Greenlights National Rail Network
US radio advertising revenue remained weak in October, according to new figures from the US Radio Advertising Bureau (RAB). Local sales figures for October fell 6% year on year, while national spend was down 15% and the combined total was down 8%. In the year-to-date, local figures dropped 4% during the first ten months of… Continue reading Top 15 Markets Pull Down US Radio Ad Revenues, Return To Growth Predict For 2002
