Youth research project ROAR is introducing new methodology this week which utilises the popularity of mobile phones with its target age group. As part of the second wave of research, SMS text diaries will be used, whereby panel members text details of “Emedia moments” to the research agency 2cv as soon as they happen. They… Continue reading ROAR Uses SMS To Research Youth
Following months of wrangling and speculation, WPP has conceded its efforts to withdraw from the takeover of Tempus Group and is now prepared to go through with the £434 million deal. Yesterday, the Takeover Panel released a statement detailing its reasons for dismissing WPP’s appeal to withdraw the initial 555p-a-share offer (see Tempus Confirms WPP… Continue reading WPP Will Buy Tempus
As reported in the New York Times, the problem facing media executives currently is at what level ad rates should stand at for Q4 2001 and early 2002. The fourth quarter of the year is typically a key advertising period, but the economic slowdown, exacerbated by September’s terrorist attacks, has resulted in significantly diminished demand… Continue reading Slow Market Leads To Ad Concerns For 2002
The percentage of UK homes connected to the internet remained static at 39% during the three-month period ending in August 2001, according to the latest quarterly report from Oftel, released in November. The number of households with access to the web has been growing steadily since January 1999 and this is the first time that… Continue reading Internet Uptake Flattens In Quarter Three
Adverts which received complaints for being demeaning to either men or women have received different responses from the ASA this week.A poster for the sparkling wine Lambrini showed three women laughing. The headline read “I lost 14 stone of fat last night” and continued “So you dumped him then”. Complainants felt that the ad was… Continue reading ‘Demeaning’ Ads Get Differing ASA Verdicts
Tempus was the best performer in yesterday’s media market with shares climbing 4.78% to finish at £5.48˝. At the other end of the scale WPP saw shares dip 2.71% to close at £6.47 in what was the worst media performance of the day. News that WPP has finally agreed to honour its deal to buy… Continue reading Sharewatch
Tim Bleakley, managing director of The Wireless Group’s national sales house, Impact, has quit the company.Bleakley left last Friday on “good terms” and will be replaced by Impact’s sales director, Jason Trout. Trout will oversee Impact’s 35 strong team and will take on responsibility for sales across talkSPORT and the 22 local stations affiliated to… Continue reading Bleakley Quits Impact
Condé Nast has denied that it is planning to up the price of its successful new women’s monthly title Glamour, following renewed rumours that its price is to increase from the current £1.50 to £1.80.Glamour made a spectacular entry to the market early this year, and achieved an ABC figure which beat market leader Cosmopolitan… Continue reading Glamour Denies Price Rise Claims
Paragon Publishing is launching a new home entertainment, billed as being “DVD Review meets Heat“. It’s On DVD will launch on 8 November, priced at £1.90 and will feature celebrity gossip, film reviews and movie guides. GE Magazines has shut down its two consumer titles Garden Inspirations and Inspirations for your Home, having seen significant… Continue reading Launches Brief
Outdoor advertising contractor, JC Decaux, has this morning announced third quarter revenue increases of 11% to E360 million thanks to a strong performance from its Street Furniture division. Revenues for the three months to September were in line with company expectations and rose on a like-for-like basis (excluding acquisitions) by 1.9%. Street Furniture revenues increased… Continue reading JC Decaux Announces Q3 Revenue Increase Of 11%
