Excite UK is expanding its advertising sales department with the appointment of Sarah Escott as head of client sales and Phil Liptrot as head of agency sales.Escot, who joins from 24/7 Media, will take on responsibility for developing client understanding of Excite UK and attracting new advertisers to the portal. Previously she has worked for… Continue reading Excite UK Expands Ad Sales Team
SMG has launched a website to back its bid for a new radio station licence for the East Midlands. Listen2liquid.com is designed to introduce the potential audience to the services of Liquid FM, and includes features, listings,a daily news service for the local area and samples of the music it will play.SMG Radio’s business development… Continue reading Liquid Backs Bid With Website
TiVo has launched the latest stage of its £3m pre-Christmas advertising push (see TiVo Launches £3m Ad Campaign), which uses cinema advertising for the first time.The 40-second spot, created by Bates UK, features a slightly eccentric family indulging their favourite interests and demonstrating the functionality of the personal digital recording technology. “We feel that cinema… Continue reading TiVo Launches First Cinema Ads
Access to the internet via a set-top box, whilst still relatively unusual at present, is set to grow from 6.9 million units to over 74 million in the US by 2005, according to research from Cahners In-Stat Group published in September. The research firm projects that, as broadband penetration rates and consumer requests for iTV… Continue reading US Set-Top Box Net Access To Grow 61% To 2005
Forty-one percent of online households in the US will subscribe to a broadband internet connection service by 2006, according to two US broadband reports released by Jupiter Media Metrix last week. The data show a fast rise in broadband Net access from the 9% of homes currently connected in 2000. The term broadband refers to… Continue reading US Broadband Internet Penetration To Reach 41% By 2006
Week on week analysis reveals a week of mixed fortunes for media companies, despite the IPA’s Bellwether report suggesting that the current advertising slowdown could be shortlived (see IPA Bellwether Says Downturn Will Be Brief).Granada and Carlton saw shares rise in week on week analysis, despite the Government rejecting calls made by the ITC to… Continue reading Sharewatch
ITV is moving The Premiership from its 7pm slot to a later time of 10.30pm, after the sports highlights programme failed to attract enough viewers. A move of this nature has been predicted by media-watchers ever since the timing of the new show was announced, and disappointing audience figures have added weight to the argument… Continue reading ITV Relegates Premiership
ITV’s chief executive Stuart Prebble has warned that the future of digital TV in the UK depends on the success of ITV Digital.Writing in today’s Media Guardian, Prebble said that the pay-per view platform is essential to Government’s plans to provide a “level playing field” between the three competing digital platforms, satellite, cable and digital… Continue reading Digital TV’s Future Depends On ITV Digital
Carlton is closing its pay TV channel, the Food Network, at the end of the year because of falling advertising revenues.Carlton’s director of business development, Matthew Kearney, said: “Carlton’s Food Network, in common with many specialist niche channels, has experienced weaker than expected advertising and e-commerce revenues. We do not see a realistic prospect of… Continue reading Carlton’s Food Network To Close
ISBA and the Consumers’ Association have launched a new set of best practice principles for commercial activities in schools, which has received endorsement from the Department for Education and Skills. The new guidelines reflect the more relaxed approach to branding on teaching materials and corporate-sponsored activities which is evolving.The concept of companies sponsoring teaching materials… Continue reading ISBA Launches School Sponsorship Guidelines
