Jose Cuervo Gold Tequila is to use radio advertising for the first time this Christmas by sponsoring Virgin Radio’s Party shows over the festive period.The deal means that the drinks brand will “own” the shows for the next four weeks. They usually go out on Saturday evenings between 6pm and 10pm, but the deal also… Continue reading Jose Cuervo Takes A Shot At Radio Ads
The Scottish Executive has invested in taxi advertising in an effort to prevent drink-driving during the Christmas season. The message “Drink Driving- You’ve too much to lose” has been carried on 80 supersides and 20 single door ads on Taxi Media cabs around Edinburgh, Glasgow and Aberdeen since 10 December, and the campaign will run… Continue reading Taxis Carry Drink-Drive Warning
Vivendi Universal (VU) yesterday sold a third of its stake in BSkyB, leaving it with a 15% share in the satellite television company. It is thought that the money raised from the sale, around £1 billion, will be used to fund further acquisitions by VU. Vivendi’s decision not to offload all its interests in BSkyB… Continue reading Vivendi Offloads BSkyB Shares
United Business Media (UBM) is expecting revenue and profits to finish the year in line with expectations, despite the difficult market conditions. In a pre-close trading statement issued today, chief executive Clive Hollick said the company had achieved a “satisfactory performance in an exceptionally tough year,” adding that, the ‘significant reduction’ in UBM’s cost base… Continue reading UBM Says Profits Will Be As Expected
Year end results for Daily Mail & General Trust plc, released today, revealed a 7% drop in profits despite an overall rise in advertising revenues. Adjusted profit before tax was £178 million compared to £192 million for 2000, turnover was up 6% to £1.96 billion. The last two months have seen a sharp decline in… Continue reading DMGT Results Bring No Respite From Ad Gloom
The FT reports this morning that troubled German media company Kirch have held talks with Liberty Media regarding the group’s debts (see Kirch Group Faces Financial Crisis, Say Reports) and possible ways of raising funds in order to meet loan repayments and satisfy demands from shareholders. In November Liberty boss John Malone met Leo Kirch… Continue reading Kirch In Talks With Liberty Media
During the course of a fairly bad day for media, Carlton Communications was among the worst performers, falling 6.3% or 15½p to £2.30. Telewest, which this week was reprimanded by the ASA for the advertising of its broadband services (see ASA Rules Against ISP Advertisers) also fell heavily, by 5½p to 64¼p.The closing prices of… Continue reading Sharewatch
DMGT Results Bring No Respite From Ad GloomYear end results for Daily Mail & General Trust plc, released today, revealed a 7% drop in profits despite an overall rise in advertising revenues. Adjusted profit before tax was £178 million compared to £192 million for 2000, turnover was up 6% to £1.96 billion.The last two months… Continue reading DMGT Results Bring No Respite From Ad Gloom
BCMG companies the Billett Consultancy and Barsby Rowe have launched a sponsorship evaluation service, designed to help advertisers assess opportunities within the growing sponsorship market.Sponsorvue offers post-campaign analysis of the overall price and value of a promotion, but can also be used prior to a campaign when the potential value of a campaign needs to… Continue reading Billetts Launches Sponsorship Evaluation
Freshstartloans.co.uk hosted the most popular banner ad during October, gaining exposure among 2,642,000 individual at-home internet users and commanding 17.9% digital reach. MSN held on to its mid-table position with the fourth, fifth and sixth most visited banner ads throughout the month. The site’s most popular banner gained exposure among 2,452,000 users and achieved 16.6%… Continue reading New Media Round-Up
