UK advertisers are using online marketing more than their European counterparts, according to the results of a survey carried out for online ad agency, DoubleClick.The digital marketing survey, which was conducted by Ecom Interaction and Benchmark Research, found that 73% of senior UK marketers use internet advertising as part of their marketing strategy, compared with… Continue reading UK Leads Europe In Internet Marketing
Translucis has signed drinks brand Red Square for a five week campaign on its plasma screens in bars and clubs over the Christmas season. Fran Draper, brand manager for Red Square, said the choice of media was in order to get at customers “in an environment and at a time when they are relaxed and… Continue reading Translucis Signs Red Square For 5 Week Deal
colspan=”5″>National Newspaper NRS Figures – October 2001
The first showing of ITV2’s Who Wants To Be A Millionaire Interactive (see ITV2 To Launch Interactive Millionaire) drew over 200,000 viewers and achieved a 2% share in what the channel claims is one of its largest audiences since it launched three years ago.The programme, which was shown simultaneously with the ITV1 version, saw viewing… Continue reading ITV2’s Interactive Millionaire Hits The Spot
Aegis Group have announced the acquisition of Research Fact, a Japanese market research company for an initial consideration of £1 million. There is also deferred cash consideration, subject to performance criteria, payable over the next three years. Research Fact had revenues of approximately £3.5 million during the year ended 30 June 2001. This acquisition extends… Continue reading Aegis Extends Interests In Japan
Carlton Communications Plc has announced the launch of a bond, exchangeable into shares in Thomson multimedia, which expected to raise approximately £311 million in cash with an option to increase the issue by up to a further £62 million. The exchangeable bond, which will mature in 2007, is expected to carry a coupon of between… Continue reading Carlton Launches Thomson Bond To Raise Cash
London Taxi Promotions (LTP) has launched two regional advertising packages and plans to unveil a new “Message Taxi” format next spring.The regional “double door” packages will run in Manchester and Birmingham for the next three months and will be offered at discount prices to generate interest in the medium ahead of the launch of the… Continue reading London Taxi Promotions Launches Regional Packages
During a day of losses for many media companies, Granada shares got off quite lightly, considering the gloomy contents of its annual results (see ITV Digital Losses Weigh Heavy On Granada). By the end of the day they were down 3¾p on the previous day’s closing price, at £1.44¼, down just over 2.5%.Some of the… Continue reading Sharewatch
eMarketer reveals in its ‘North America Wireless Report’ that the number of mobile phones in the US is approaching 125 million making it one of the largest wireless markets in the world. Growth of wireless opportunities will be strong, says eMarketer thanks to a growing user base of young people and increasing corporate demand for… Continue reading Wireless Internet Forecasts From eMarketer
