Chrysalis Radio Interactive has signed a five figure deal with youth media agency Target NMI, to provide SMS campaigns for the next six months.The deal will enable Target NMI, whose clients include RedBus Films, Momentum Pictures and Film Four, to make use of the Galaxy Text Maniacs database to target 15,000 15-24 year olds in… Continue reading Chrysalis And Target Sign SMS Deal
The entire media sector has been substantially downgraded by analysts at ABN Amro, following the attacks on the US on Tuesday 11 September. The broker says that the outlook for advertising has deteriorated ‘significantly’ in the two weeks since the tragedy and there will be a negative short-term effect, particularly for broadcasters. ABN is now… Continue reading ‘Deteriorating Prospects’ For Media Sector
Around 89m people in the US are thought to have tuned in to the America: A Tribute To Heroes celebrity fundraiser on Friday. The show was shown across over 30 networks, and estimates by Neilsen Media Research put the total number who watched the entire two hour show at 60m.The event was paid for and… Continue reading Millions Tune Into Telethon
The number of text messages sent each month in the UK has broken the 1 billion mark for the first time, according to figures released by the Mobile Data Association (MDA).According to the MDA, 35 million person to person text messages were sent each day throughout August, an increase of almost 50% on the same… Continue reading Text Messaging Breaks Billion Barrier
The programmes for the European Television and Radio Symposiums, to be held in Brussels from the 14 to the 16 November, have been released.Beginning on 15 November this year’s Television Symposium will consider how television as an advertising medium is redefining itself. The two day event will examine how smart TV devices like personal video… Continue reading Brussels Symposia Programme Announced
Visitors to this week’s London Fashion Week witnessed more than the latest collections, as the first ever wireless TV advertisement was broadcast to hand held devices.Selected guests were offered the chance to be able to view live broadcasts of the fashion shows on handheld and palm-sized PCs, along with archived footage of previous shows and… Continue reading Fashion Week Goes Wireless
Havas Will Not Renew Tempus OfferHavas Advertising has this morning announced that it will allow its offer for Tempus to lapse after the next deadline, Monday 24th September, has passed. Earlier this week the group extended the period for acceptance of its original offer but resisted the opportunity to make a higher bid. Now Havas… Continue reading Havas Will Not Renew Tempus Offer
Both Emap and Natmags have launched their long-awaited teen offerings, Cosmo Girl! and Elle Girl this week, into a market which had more teenage kicking than teenage kicks in the last ABCs (see Newsline), when market leader, Attic Futura’s Sugar saw year on year decrease in circulation of over 11%, in line with the sector… Continue reading New Teen Titles Launch
UK Internet Advertising FallsThe number of internet advertisements in Great Britain fell slightly month on month for July, by 2.1% from 13,719 to 13,433, according to Lemonad. The number of advertisers and campaigns also declined slightly according to the figures.Since December last year the number of internet ads has declined by 5.4%. There was a… Continue reading UK Internet Advertising Falls
Havas Advertising has this morning announced that it will allow its offer for Tempus to lapse after the next deadline, Monday 24th September, has passed. Earlier this week the group extended the period for acceptance of its original offer but resisted the opportunity to make a higher bid. Now Havas says that it will let… Continue reading Havas Will Not Renew Tempus Offer
