UK Advertising revenues have increased on a yearly basis for the first quarter of this year climbing 5.5%, according to figures released by the Advertising Association. Only TV revenue fell, dropping 2.3% to £904.4m, as the effects of last year’s dot com boom became visible. In the US, the picture was far worse with all… Continue reading Insight Analysis: US vs UK, Q1 Ad Revenue Growth Comparisons By Media
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New data from Jupiter MMXI reveals that traditional consumer brands are not exploiting the potential of the Internet, despite a continually growing online population who are spending more and more time online each month. Jupiter analyst Staffan Engdegard says that this is because the internet lacks the mass-market reach of TV or radio and brand… Continue reading Brand Marketing Must Improve To Exploit Potential Online Audiences
ITV have erected a giant full colour banner on the front of the Capital FM building in Leicester Square to coincide with the Gala premier of Tim Burton’s Planet of the Apes tonight.The banner, measuring 22 metres by 15 metres, features the Monkey character from ITV Digital’s current Al and Monkey campaign, dressed in an… Continue reading Giant Monkey Spotted In Leicester Square
Outdoor spending in the US bucked the downturn to grow 2% in Q1 2001. Whilst this is hardly a huge increase, it is significant coming at a time when total ad spend for the period dropped by 5.5%. The Outdoor Advertising Association of America (OAAA) reports that outdoor spending in the US grew to $1.25… Continue reading US Outdoor Revenues Grow In Q1 2001
The MD of Emap Elan’s contract publishing division, Emap Elan Enterprises, Steve Newbold, has moved on to a new role within Emap only months after being appointed. Newbold’s change of job comes as a result of another short-lived managing directorship, that Neshat Ahmed at Emap Fashion, who was only promoted into the role a few… Continue reading MD Movement At Emap
According to a new report, eBanking Technology In Europe 2001, by Datamonitor, 75 million Europeans will be making use of internet banking by 2005. By the end of 2000 there were just 23 million customers using ebanking via their PC and this will treble by 2005 according to Datamonitor. After a cautious beginning, Datamonitor’s research… Continue reading 75 Million Europeans Will Be eBanking By 2005, Says Datamonitor
Advertising revenues have increased on a yearly basis in the first quarter of this year, climbing 5.5%, according to figures released by the Advertising Association.Outdoor saw the greatest increase with revenue soaring 19.3% from just under £150m for the first quarter 2000 to just under £180m for the first quarter of this year. National Newspapers… Continue reading Ad Revenue On The Up For Outdoor
National Newspaper ABC Round-Up July 2001Month on MonthThe latest figures from the Audit Bureau of Circulations (ABC) reveals that the National Newspaper sector made a small year on year gain in total circulation during July. The increase of 0.8% represented an rise in total circulation of a fraction under 200,000.The largest gains in terms of percentage… Continue reading National Newspaper ABC Round-Up July 2001
National Newspaper ABC Round-Up July 2001Month on MonthThe latest figures from the Audit Bureau of Circulations (ABC) reveals that the National Newspaper sector made a small year on year gain in total circulation during July. The increase of 0.8% represented an rise in total circulation of a fraction under 200,000.The largest gains in terms of percentage… Continue reading National Newspaper ABC Round-Up July 2001
