Several major online marketing companies have joined forces to set up a regulatory body to enforce codes of practice for the use of commercial email and to fight the proliferation of spam.The E-mail marketing association (eMMa) plans to set up codes of practice that advertisers, advertising agencies and internet service suppliers will be urged to… Continue reading New Standards For The Internet
Rupert Murdoch is the most influential person in British media but is “much less influential than he was 18 months ago,” according to the Media Guardian’s Top 100 most influential media figures, published today.Rupert Murdoch’s cross media dominance secured him the top spot in the Guardian poll but his position as the individual with the… Continue reading Guardian Names Media’s Big Shots
The Independent Television Commission (ITC) has come down hard on ITV drama while declaring that Chris Evans in a loin cloth and female orgasm creams on ITV’s This Morning make suitable daytime viewing.An episode of Coronation Street , which featured Toya Battersby lying injured after being violently assaulted and raped, received complaints from viewers, who… Continue reading ITC Condemns Violence But Allows Evans In A Loin Cloth
Media Initiatives Group (MIG) has been awarded the contract to sell advertising on TV screens on London’s buses.MIG fought off competition from Viacom Outdoor to be awarded the contract from CrystalEyes Public Transport TV, which is launching a new TV channel broadcasting to 175,000 passengers on Routemaster buses everyday.The contract commences immediately and 25 buses… Continue reading Media Initiatives Group Sells Ads On The Buses
Baroness Jay, the former Labour leader in the Lords, has emerged as favourite to be the next chairman of the BBC, according to press reports.The deadline for applications closed last week and press speculation has tipped Baroness Jay to take over from Sir Christopher Bland in the £77,950 a year post, one of the most… Continue reading Baroness Jay Favoured For BBC Chair
German television advertising growth outperformed the market there during the first half of the year, in stark contrast to the UK TV market, the performance of which is set to be the poorest media sector in Europe (see Insight Analysis: Ad Downturn Could Get Worse Before It Gets Better). According to ACNielsen data analysed by… Continue reading German TV Outperforms Ad Market In First Half
There were 26 million internet users in Germany as of June this year, according to data from Forsa, the German society for social research and statistical analysis. This represents a significant growth on the 8.8 million that were online just two years earlier. Around 40% of Germans over the age of 14 are users and… Continue reading Cheap Access Drives Net Usage In Germany
In a call for the internet advertising industry to re-think the use of so-called ‘pop-under’ ads, Unicast CEO Richard Hopple today asked the industry to re-think its use of the generally condemned format, saying that the short-term revenue gains generated by their use, will be more than offset by the continuing negative perception of online… Continue reading Unicast Chief Condemns Internet’s Pop-Under Ads
The bubble has burst for the men’s magazine market, but there will continue to be more launches, according to Andy Semple, publishing director of Maxim.Speaking at the Total Publishing show on Wednesday, Semple and other market figures agreed that the sector had suffered a slow down but dismissed claims that the market had reached saturation… Continue reading Has The Bubble Burst For Men’s Mags?
The popularity of digital television’s interactive services is growing rapidly, with 5.3 million already interacting with TV programmes, sports events and advertisements via their TV remote controls, according to a new digital TV report. The Continental Research survey found that 2.7 million people have turned onto reality TV show Big Brother‘s interactive platform, with a… Continue reading Interactive TV Use Rises, But Ads Are Avoided
