More Uk articles

Europeans remain wary web shoppers but the UK is leading the way, according to a new Wall Street Journal Europe/GfK Worldwide Survey. The survey of 12,500 Western European consumers shows that whilst almost half have access to the internet, only around 20% have actually bought anything online in the last six months. Even those that… Continue reading UK Leads European Online Shopping, Says GfK Survey

Web giant MSN sat comfortably in the number one spot of the Top Ten UK Online advertisers for May 2001, according to figures from NetValue. 5455,000 individual at home internet users were exposed to MSN.com throughout the month and the site achieved 39.5% reach of the total UK internet universe. Amazon.co.uk held on to second… Continue reading New Media Round-Up

Internet use around the globe is on the increase according to a number of recent reports. Net penetration in Argentina rose by 100% in the year to March 2001 and the number of internet users in Argentina is now around 2 million according to the DíAlessio/IROL/Harris Online Poll. Around 1.2 million households now have net… Continue reading Insight Analysis: Global Net Round Up

Business to business display advertising has been impacted by the technology and telecom adspend downturn, but recruitment revenues have remained strong at EMAP, according to chairman Adam Broadbent’s AGM statement.The consumer magazine division is showing some growth and circulation revenues are continuing to improve, the company said. Radio advertising has shown a decline in the… Continue reading EMAP First Half Marginally Behind Last Year

Despite losses in its customer base (see Forecasts) BT’s wireless mobile division, Genie, reports success in the internet phone market. Better, more easily accessible WAP services have lead to an increase in the number of WAP phones purchased and the number of page impressions recorded for WAP services. Genie reports that WAP page impressions have… Continue reading UK WAP Use On The Increase

ITV has signed a deal with NTL, the UK’s largest cable network, to carry its new sports channel.The deal will mean that a further 2m viewers will be able to subscribe to ITV Sport when it launches on 11 August. The channel will also be carried on ONdigital, which has today rebranded as ITV Digital.ITV’s… Continue reading ITV Signs Deal With NTL

The popularity of digital TV’s interactive services is growing rapidly with 5.3m already interacting with TV programmes, sports events and advertisements via their TV remote controls, according to a digital TV report just published.A survey carried out by Continental Research found that 2.7m people have turned onto reality TV show Big Brother‘s interactive platform, with… Continue reading Interactive TV Is On The Up

Children’s channel Nickelodeon has signed a cross media deal with Birdseye Walls to promote a new ice lolly, which will see Walls sponsoring the channel’s live Friday afternoon programme.The package, which was put together by Viacom Brand Solutions, also includes promotional spots, a competition, online activity and press.The new product, Fruit Fives, will sponsor Thank… Continue reading Nickelodeon Signs Cross Media Deal

Greg Dyke’s unflattering description of Kelvin MacKenzie at the Radio Festival yesterday (see Dyke Hits Back At TalkSPORT) has provoked an inevitable counter-attack from the talkSPORT chief executive.Defending his opinions of the BBC’s going “cheque-book crazy on rights” to sporting events as “legitimate”, MacKenzie said in a statement issued today, that Dyke had one aim… Continue reading MacKenzie Counters Dyke Attack

WPP’s wholly-owned global branding, identity and consulting group, The Brand Union, has acquired UK-based Marketing & Communication Agency (“MCA”), an internal communications consultancy, for an undisclosed sum.MCA has offices in London, New York and Stockholm and specialises in providing multinational clients with brand-building tools, on both a corporate and employee level, through the creation of… Continue reading WPP Acquires UK Communications Consultancy