More Uk articles

The French government has announced its intention to bring high speed internet access to the whole country and is to pour €4.6 billion into the project. The plans are designed to ‘open the Information Age to everyone,’ according to French prime minister Lionel Jospin. The Government will develop the high-speed Net access services across cable,… Continue reading French Government To Bring High-Speed Net Access To All

A new survey commissioned by Oftel shows that UK home internet use continues to rise with figures revealing that four million homes were connected in the last 12 months. The survey, conducted in May 2001, reveals that 10 million homes now have internet connections, up from 6 million in May 2000 and 8.5 million in… Continue reading UK Internet Use Continues To Rise

The superstitial – a method of internet advertising – is as effective in terms of recall, communication and persuasion as a television ad, according to research from Harris Interactive. The superstitial format was developed and is trademarked by online advertising solutions company Unicast. It is a pop-up that uses Flash and Java to create a… Continue reading Superstitials Are As Effective As TV Ads, Says Harris Interactive

Around 16% of the population in Hungary have access to the internet, according to research by NetValue as reported on Europemedia. Separate research from KOD Business and Media Research puts the figure at 16.3%. This is below the critical mass at which the Net starts to have significant effects on business and society, says KOD;… Continue reading Around 16% Of Population Online In Hungary, Say Studies

Chrysalis Radio has made two new appointments to its board. Daniel Owen has been appointed to the position of strategy and development director, having joined the company as strategy and development manager last year. With prior experience of driving Chrysalis’ digital strategy, he has also overseen the division’s lobbying activity in advance of the Communications… Continue reading New Appointments To Chrysalis Board

The average age of viewers to US prime-time television is getting steadily higher, according to an analysis of research from The Media Edge on Mediaweek.com. The average prime-time viewer was 39.4 years old during the 1990-91 television season, according to the report; they are now 41.1 years old. With the younger cable viewers factored out,… Continue reading Insight Analysis: Average Prime-Time Viewers Age With Population

Jim Hytner has been named as the new marketing and commercial director for ITV, confirming industry rumours (see Jim Hytner To Join ITV?). ITV poached the outspoken director of marketing and new business for Channel 5 following the resignation of John Hardie last month.ITV chief executive Stuart Prebble commented: “[Jim’s] experience of both multi-channel and… Continue reading Hytner Quits 5 For ITV

Tessa Jowell, recently appointed as Secretary of State for culture, media and sport, has said that “No impetus has been lost” by having the Communications Bill carried over to next year’s parliament. Pointing to the fact that the final bill would be the result of three years of consultation, she added: “The work continues apace… Continue reading No Impetus Lost In Bill Delay, Says Jowell

The new technology sector in outdoor advertising, which includes screens, video walls and interactive kiosks, is set to increase its revenue from £2.7m to £8.7m by the end of the year, according to a report by Outdoor Connection.Nearly 82% of the total revenue for the new technology sector is generated in leisure environments such as… Continue reading New Technology Sector To Boom