WPP’s wholly-owned global branding, identity and consulting group, The Brand Union, has acquired UK-based Marketing & Communication Agency (“MCA”), an internal communications consultancy, for an undisclosed sum.MCA has offices in London, New York and Stockholm and specialises in providing multinational clients with brand-building tools, on both a corporate and employee level, through the creation of… Continue reading WPP Acquires UK Communications Consultancy
Evidence of the gathering strength of the non-terrestrial channels was once again evident in a year on year comparison of viewing in all homes. The Others category rose from a 16.5% average weekly share of viewing in June 2000 to a 20.2% share in June 2001, bringing it closer to the share enjoyed by the… Continue reading Digital Television Round-Up – June 2001
Nike is back in the running after the Advertising Standards Authority (ASA) decided not to uphold complaints that its posters were “crude and offensive”.The poster stated: “May is keen but crap. May says Race that milk float. Race that pram. Race that pensioner. May hates hills. Loves benches. May gets stitches. Gets Shin splints. Gets… Continue reading ASA clears Nike Ads
Future Network’s words of reassurance to investors (see Future Reassures Investors) appear to have done their job, as the company’s shares rose once again during yesterday’s trading. While still a fraction of their price at the beginning of 2000 (see Sharewatch), shares climbed over 17% to end at 36½p.RTL was another high flier, with an… Continue reading Sharewatch
Evidence of the gathering strength of the non-terrestrial channels was once again evident in a year on year comparison of viewing in all homes. The Others category rose from a 16.5% average weekly share of viewing in June 2000 to a 20.2% share in June 2001, bringing it closer to the share enjoyed by the… Continue reading Digital Television Round-Up – June 2001
The men’s lifestyle magazine market may be over the hill and the women’s lifestyle market bursting at the seams recently, but the niche markets of men’s and women’s health and fitness titles have been steaming ahead, showing growth two or three times greater than their parent sectors. However, recently the vital signs have indicated a… Continue reading Feature: The Health Of The Fitness Mag Market
The French government has announced its intention to bring high speed internet access to the whole country and is to pour €4.6 billion into the project. The plans are designed to ‘open the Information Age to everyone,’ according to French prime minister Lionel Jospin. The Government will develop the high-speed Net access services across cable,… Continue reading French Government To Bring High-Speed Net Access To All
Around 16% of the population in Hungary have access to the internet, according to research by NetValue as reported on Europemedia. Separate research from KOD Business and Media Research puts the figure at 16.3%. This is below the critical mass at which the Net starts to have significant effects on business and society, says KOD;… Continue reading Around 16% Of Population Online In Hungary, Say Studies
According to media recruitment agency The Davis Company, media sector salaries have yet to show any signs of falling in line with the general downturn affecting the industry as a whole. In a survey of clients and candidates over that past year, salaries in the ‘junior’ bracket rose by around 13% whilst salaries for more… Continue reading Salaries Rise Above Adspend Fall
Future Network, which was forced to issue a statement yesterday reassuring investors that it was financially stable after severe week on week losses (see Future Reassures Investors), saw shares rise 34.78% yesterday, to close at 31p, an increase of 8p on the previous day.Bright Station, which has rebranded as Smartlogik (and will be referred to… Continue reading Sharewatch
