The mid market in national newspapers could still be described as a two horse race, although the odds on the Daily Express get longer each time circulation figures are released. However, while the Daily Mail may be pulling further and further ahead, both titles may need to look to their long term future, as the… Continue reading Feature: Old Age And The Mid Market
IPC Ignite’s music magazine NME has teamed up with Virgin Radio to launch NME Radio.The new station will launch later this week as an online radio service via www.nmeradio.com and will be available as a data service on London’s Digital multiplex allowing listeners to tune in via their PC’s. It will also be developed across… Continue reading IPC Ignite To Launch NME Radio
Speculation is rife that Sir Martin Sorrell, chief executive of WPP, is poised to make a counter bid for the Tempus media buying agency just a month after reports that French group Havas Advertising was to take over the agency.Sorrell’s offer is thought to be an all cash bid worth considerably more than the £425m… Continue reading WPP Poised To Make Counter Bid For Tempus
The latest wave of Right Of Admission Reserved (R.O.A.R) research into the media habits, lifestyles, attitudes and brand preferences of 15-24 year olds is under way.Running form August to October the research will look closely at the role of media in the lives of 15-24 year olds, and will examine their attitudes towards TV advertising,… Continue reading Youth Research R.O.A.R’s Again
New data from Jupiter MMXI reveals that traditional consumer brands are not exploiting the potential of the Internet, despite a continually growing online population who are spending more and more time online each month. Jupiter analyst Staffan Engdegard says that this is because the internet lacks the mass-market reach of TV or radio and brand… Continue reading Brand Marketing Must Improve To Exploit Potential Online Audiences
ITV have erected a giant full colour banner on the front of the Capital FM building in Leicester Square to coincide with the Gala premier of Tim Burton’s Planet of the Apes tonight.The banner, measuring 22 metres by 15 metres, features the Monkey character from ITV Digital’s current Al and Monkey campaign, dressed in an… Continue reading Giant Monkey Spotted In Leicester Square
Outdoor spending in the US bucked the downturn to grow 2% in Q1 2001. Whilst this is hardly a huge increase, it is significant coming at a time when total ad spend for the period dropped by 5.5%. The Outdoor Advertising Association of America (OAAA) reports that outdoor spending in the US grew to $1.25… Continue reading US Outdoor Revenues Grow In Q1 2001
The MD of Emap Elan’s contract publishing division, Emap Elan Enterprises, Steve Newbold, has moved on to a new role within Emap only months after being appointed. Newbold’s change of job comes as a result of another short-lived managing directorship, that Neshat Ahmed at Emap Fashion, who was only promoted into the role a few… Continue reading MD Movement At Emap
According to a new report, eBanking Technology In Europe 2001, by Datamonitor, 75 million Europeans will be making use of internet banking by 2005. By the end of 2000 there were just 23 million customers using ebanking via their PC and this will treble by 2005 according to Datamonitor. After a cautious beginning, Datamonitor’s research… Continue reading 75 Million Europeans Will Be eBanking By 2005, Says Datamonitor
