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The new technology sector in outdoor advertising, which includes screens, video walls and interactive kiosks, is set to increase its revenue from £2.7 million to £8.7 million by the end of the year, according to a report by Outdoor Connection. Nearly 82% of the total revenue for the new technology sector is generated in leisure… Continue reading New Technology To Grow In Outdoor Advertising

ITV has signed a new comedy duo to front the rebrand of its troubled pay-TV-platfrom, ONdigital, to ITV Digital.The comedy pair known as Al and monkey, whose job it will be to inform consumers about the benefits of ITV Digital, will feature in a nationwide TV, radio, press and poster campaign thought to be worth… Continue reading Comedy Duo Front ONdigital Rebrand

Mondo, the magazine suspended by Cabal Communications, may be revived in a “matter of months” if the market gets less tough, according to Sally O’Sullivan, Cabal’s chief executive.Speaking at the Total Publishing show at London’s Earls Court today, she said that while they had suspended the publication of Mondo, to go “back to the drawing… Continue reading Mondo Could Return To The Market

Final results from BSkyB are expected to show the rewards of three years of investment, according to analysts ABN Amro. The company is due to release its full year results on 25 July. Despite the seasonal slowdown in the fourth quarter, ABN says it expects the figures to reveal the extent to which ‘BSkyB’s underlying… Continue reading Profits Expected In Sky Finals

Business to business display advertising has been impacted by the technology and telecom adspend downturn, but recruitment revenues have remained strong at EMAP, according to chairman Adam Broadbent’s AGM statement. The consumer magazine division is showing some growth and circulation revenues are continuing to improve, the company said. Radio advertising has shown a decline in… Continue reading EMAP First Half Marginally Behind Last Year

WPP, whose global branding, identity and consulting group, The Brand Union, acquired UK based Marketing and Communication Agency (MCA) for an undisclosed sum yesterday (see WPP Acquires UK Communications Consultancy), saw shares drop 2.21% to finish at £6.65, a loss of 15p on the previous day.After ITV rebranded as ITV1 yesterday, ITV partners Carlton and… Continue reading Sharewatch

Anglo-Dutch publisher, Reed Elsevier, has successfully completed its take offer for Harcourt General (see US Clears Reed’s Harcourt General Acquisition), the company announced this morning. The merger of the two companies will create the world’s largest scientific and medical publisher. Once the merger has been completed, Reed said it will complete the on-sale of the… Continue reading Reed Elsevier Completes Harcourt Acquisition

Final results from broadcaster BSkyB are expected to show the rewards of three years of investment, according to analysts ABN AMRO. The company is due to release its full year results on 25 July. Despite the seasonal slowdown in the fourth quarter ABN said “we expect the figures to reveal the extent to which BSkyB’s… Continue reading Profits Expected In Sky Finals

BSkyB and Ladbrokes have agreed to form a joint 50:50 venture to offer a fixed-odds and pools betting service via the Sky Digital television platform. Ladbrokes’ Vernons pools business will be transferred to the joint venture and BSkyB will contribute its wholly-owned bookmaker Surrey Sports, which already operates on Sky Digital. The service will operate… Continue reading BSkyB And Ladbrokes To Create Digital TV Betting Service

Capital Interactive, the online division of Capital Radio, attracted 12,500 people to watch this year’s Party in the Park for the Prince’s Trust online via live streams on the Capital website. Event traffic to the site was almost double that of last year, while a year on year increase of 85% was seen in the… Continue reading Online Party Attracts Thousands