ProgrammesViewingHours & Minutes Month BBC1 BBC2 ITV C4/S4C Channel 5 Others Jul-2001 6:12 2:24 5:54 2:28 1:20 4:36 Jul-2000 6:14 2:41 6:40 2:31 1:23 3:47 % Change -0.5 -10.6 -11.5 -2.0 -3.6 11.7 Viewing Share Month BBC1 BBC2 ITV C4/S4C Channel 5 Others Jul-2001 27.1 10.5 25.8 10.8 5.8 20.1 Jul-2000 26.4 11.4 28.2 10.7… Continue reading TV Viewing Round-Up – July 2001
The regulations surrounding financial services advertising could be set for a major overhaul as the Department Of Trade And Industry (DTI) and the Financial Services Authority (FSA) hold reviews into financial advertising standards.The DTI, which is carrying out a consultation for the Consumer Credit Act, intends to create a “regime that simplifies advertising rules and… Continue reading Financial Advertising Shake Up
Freeserve has launched branded microsite packages for advertisers on its interactive TV portal, following research into the habits of its iTV users, who were found to be different to PC users.Freeserve’s advertising sales director, Caroline Pathy, said: “With over 100,000 Bush Internet TV units already sold in the UK, the potential for this medium is… Continue reading Freeserve Launches iTV Ad Packages
Interactive and educational TV company, Einstein Group, has said it is reviewing its strategic options following the recent downward movement in its share price. The review may lead to a sale of all or part of the company, although discussions so far have not included a sale of the company in its entirety. Einstein’s statement… Continue reading Einstein Group Looks At Possible Assets Sale
French advertising network, Havas Advertising, has posted a solid set of financial results with organic growth at 5.5% for the first half of the year. Traditional advertising grew by 1.6%, but the results were bolstered by an 8.3% growth in market services revenue, vindicating Havas’ strategy of moving its business to 60% market services, according… Continue reading Havas Posts Good Growth, But No Tempus Counterbid
WPP, which yesterday released its interim results and confirmed its bid for UK based media company Tempus (see WPP Posts Strong Interims), saw shares climb 0.60% to finish at £6.67, an increase of 4p on the previous day.Chrysalis, which announced its expansion into the magazine market yesterday with the launch of a new sports related… Continue reading Sharewatch
Retail executives are failing to consider offline effects when they calculate their return on investment (ROI) from online investments, according to Forrester Research. A new report claims that retailers will find that investments in online technology will pay off if they take a disciplined approach to site investments and ROI analysis. “The problem today is… Continue reading Online Retailers Are Blinkered When Measuring Web ROI, Says Forrester
Italy and the UK currently lead the way in the European online advertising market, with market shares of ads placed at 19.1% and 18.9% respectively, according to data from LemonAd. Germany has more online advertisers than the UK (5,424 versus 5,231), but had fewer campaigns and actual ads during the first six months of the… Continue reading Italy And UK Lead European Online Advertising Markets
Channel 4 chief executive, Michael Jackson, has stood up to the opinions of his fellow commercial broadcasters by coming out in support of the BBC’s plans to create more digital channels.Recent weeks have seen increasing pressure on the Government and threats to sue from the commercial TV community, who feel that publicly funded digital channels… Continue reading Jackson Defends BBC’s Digital Plans
