TV companies have an opportunity to boost their ad revenue now if they are willing to “be brave” with their measurement, Andy Brown and Ian Whittaker told The Future of Media.
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The ad tier will cost users $6.99/month, and ads will play before and during shows and films.
Marketing budgets should be seen as an investment, not an expense to be trimmed.
NABS has launched a practical training course in inclusive leadership to help adland “transform its culture”.
Advertisers inadequately represent over-55s, despite this group accounting for 60% of the UK’s wealth, a study by ITV and System1 has found.
UKTV execs Steve North and Richard Watsham have been given expanded remits as part of a restructure.
Ad revenue growth for the UK out-of-home industry surged by 79% for the first six months of 2022, latest estimates have shown, as the sector recovers from Covid-19 restrictions.
Gentzel most recently worked as CRO of Gannett, where he led all advertising and marketing solutions revenue in North America.
ITV CEO Carolyn McCall spoke to The Media Leader editor Omar Oakes today at The Future of Media about plans for launching ITVX.
In brief: Fox plans to use Innovid’s cross-platform measurement solution InnovidXP.