Some of the best brains in UK OOH met in a virtual round table to investigate why Outsmart’s launch of Playout will change the OOH sector and wider media world.
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Strategist Simon Carr looks at the changing pace of cultural exchange, and how this might impact the creation of new and unique ideas
Broadcasters are losing billions as they invest in the future of TV. Our analysis shows that real losses are likely to be even larger than the companies have reported thus far.
Research suggests that the majority of planners think so. But a publication set to be released by the Advertising Association’s Credos think tank suggests otherwise…
A booming and evolving global sports industry requires uncomfortable changes and a provocative approach to embrace the new way and thrive.
Rob Biagioni shares who had the biggest impact on his career and what other sector he would work in if he didn’t work in publishing.
Advertisers need to be realistic and focus on the tools that can increase the efficiency of their advertising today.
After five years in charge and having just launched ITVX, the broadcaster and its CEO appear to be at a key moment in ITV’s colourful history.
A new survey by Adwanted Audio has revealed the biggest pain points and trends in podcast advertising as seen by UK media agencies.
In brief: Guardian News & Media has appointed journalist-turned-commercial chief Imogen Fox as its new chief advertising officer.