Our Future of Audio Europe event revealed a strong desire from audio professionals to improve measurement. But, as The Media Leader discovered, views on how to do this vary widely.
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This needless stunt by Gary Lineker may be the clarifying moment the BBC needs, writes the editor.
News UK has promoted Shelley Bishton from head of creative diversity to head of diversity, equity and inclusion.
Heather Petaccio will now be responsible for all aspects of the international ad tech and information company’s US operations.
Analysis: It wasn’t an instant hit with Channel 4 or with audiences. But Gogglebox is now a ratings mainstay and a key target for media buyers looking to connect with ‘real people’ for new brand campaigns.
Spotify revealed wider video podcast tools at its annual upfronts in LA yesterday.
The Media Leader and Adwanted are going for B-Corp status. We would love to use our place at the centre of all things advertising and media to connect with other companies on a similar journey.
Through its member status, IMTB will provide direct representation of the influencer marketing sector to the committee.
JCDecaux posted 16.6% year-on-year growth across the whole group.
Steve Taylor reviews Richard Shotton’s latest book on the overlap between behavioural psychology and marketing and economics.