Young marketers need to catch up on the learning they missed during the pandemic. Without urgent action, the industry could end up with a lost generation.
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In brief: Destination Canada has used call-to-action cards on Spotify to target “high-value travellers”.
In brief: Disney announced it would appoint tech and media executive Carolyn Everson to its board with the support of activist investor Third Point Management, according to reports.
In brief: Ocean Outdoor has partnered with LandVault to launch a cross-platform metaverse OOH package, with UK&I retailer Argos serving as launch brand partner.
Marco Ricci has joined AdHash as chief revenue officer, a startup providing accurate first-party data with no ad tech “middlemen”.
Retail media could be seen as “the third wave of digital” after Google’s search and social with Meta, says Criteo’s chief revenue officer.
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