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In times like these, it’s not so much about what a brand is marketing, but more how a brand is marketing.

Brands are doing themselves, as well as diverse communities, a disservice by relying on legacy safety tools.

First, recognise the blind spot in our current marketing theory.

Global has issued a guide to agencies and advertisers around the limits to its terms and conditions set to be introduced to all of its radio ads in December.

Trendy Londoners have returned to city centre shopping hotspots more quickly after Covid-19 lockdowns than equivalent demographics in Manchester, new research from outdoor agency Talon has revealed.

This downturn is different. ‘Economic re-organisation’ is a more helpful description for those looking to tailor their strategies, writes the7stars’ head of analytics.

DoubleVerify has launched DV Attention Lab to offer advertisers attention-based insights and recommendations on campaign performance.

In brief: Spotify has launched Podsights, a podcast advertising measurement service, across Europe today.

In brief: Musk has committed to purchasing the social media company at his original offer price of $54.20 per share.

In brief: 4Sales has partnered with ViewersLogic to launch a “new industry standard” platform measuring a consumer’s journey to purchase after watching a TV ad.