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ABN AMRO has downgraded its full year forecast for UK media from 0.4% to -1.6% in response to data from AC Nielsen MMS indicating that during June the market slipped 13.7% year on year. The research and analysis group says its revised forecast reflects “the increasing likelihood that there will be no significant second half… Continue reading ABN AMRO Downgrades UK Media Forecast

In the annual report, Communications Industry Forecast, analysts at Veronis Suhler forecast that the US media economy will rebound in 2002. A compound annual growth rate of 5% is forecast for total US advertising spending which will total $225 billion by 2005. Despite dotcom fallout and a widespread spending slowdown in 2001, Veronis Suhler have… Continue reading Communications Industry Will Rebound In 2002, Says Veronis Suhler

WPP, which yesterday acquired UK contract publishing group, Forward (see WPP Acquires Forward), saw shares climb 0.55% to finish at £7.35, an increase of 4p on the previous day.ITV partners, Carlton and Granada, continued to see shares rise. Carlton was up 0.64% to close at £3.53ź, 2źp better off than the day before, while Granada… Continue reading Sharewatch

The long-term growth factors for the internet industry will continue to drive development of the Net marketplace, even though current market conditions will temporarily hinder their near-term effects, according to a new report from Jupiter Media Metrix (JMM). According to a new Jupiter report, the key long-term drivers that initially made the internet so promising… Continue reading Internet Growth Prospects Remain Despite Dotcom Downturn, Says JMM

The first UK media agency to specialise in digital TV, guerillascope, has been established and is due for official launch in September.Following on from the formation of digital sales houses, guerillascope is a digital buying agency set up to cater for companies wishing to target the growing digital TV audience (see Feature: Another Year In… Continue reading UK’s First Digital Agency Launches

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£0.5m Campaign For ITV’s Premiership Show ITV will this week launch a nationwide marketing campaign worth over £0.5m to promote its new Saturday football highlights programme, The Premiership (see ITV Brings Sport To Saturday Evenings).The campaign, said to be ITV’s biggest ever for a sports programme, will focus on poster, radio and press with 96… Continue reading 08.08.01

Recent reports point to a bright outlook for internet advertising as spending on online ads increases. Nielsen//Netratings reported recently that in June 2001, the top advertisers in the US spent $143 million on online campaigns with financial services companies dominating this group. “The financial ads are an example of the current trend in the world… Continue reading Bright Outlook For Internet Advertising

The latest set of RAJAR figures brought good news for Commercial Radio, which had suffered during 2000 from decreasing weekly reach. As a whole, the sector has seen a quarter on quarter increase of 3.7% in reach, its 1.1m listener increase taking audience levels back above those seen at the beginning of 2000.Radio Advertising Bureau… Continue reading Feature: Radio Proves Its Worth?

Figures released by the Advertising Association (AA) show a buoyant year for business to business (B2B) publishers last year, according to the PPA. The AAÂ’s 2001 Advertising Statistics Yearbook shows that classified ad revenues in business magazines increased by 10.9% year-on-year during 2000 and advertising revenue as a whole increased by more than 3%.